You can see it againUnder pressure people bring back shapes and positions long after the wording has gone.
Picture superiority · Shepard 1967, Standing 1973
SALESFORCESalesforce Certified Marketing Cloud Account Engagement Specialist
The Salesforce Certified Marketing Cloud Account Engagement Specialist certification validates your expertise in using Marketing Cloud Account Engagement (formerly Pardot) to create, execute, and measure B2B marketing campaigns. Designed for marketers and administrators who manage prospect engagement, lead scoring, and email marketing, this credential proves you can drive meaningful engagement and revenue growth. Earning it demonstrates your hands-on ability to leverage the platform's key features to align marketing and sales teams.
Exam formatMultiple choice, multiple select
DeliveryWebassessor
Free questions1026
Content last reviewed 30 July 2026 · Up to date
The certification
What Salesforce Certified Marketing Cloud Account Engagement Specialist proves, and what it asks of you
What this certification covers, who it is written for, and what the exam itself looks like on the day.
14domains
54objectives
255concepts
US $200exam fee
What it is
What this certification is
What it validates, who it is written for, and the experience it assumes.
About this certification
The Salesforce Certified Marketing Cloud Account Engagement Specialist certification is designed for marketing professionals who use Marketing Cloud Account Engagement (formerly Pardot) to build and manage B2B marketing campaigns. This credential validates your ability to create and execute email marketing, lead generation, and lead nurturing strategies that drive engagement and revenue. It also confirms your understanding of how to use the platform's features to align marketing and sales teams, ensuring a cohesive approach to prospect management.
Earning this certification demonstrates your hands-on experience with Marketing Cloud Account Engagement, including setting up campaigns, managing prospects, scoring leads, and analyzing performance. It is ideal for marketers, administrators, and consultants who are responsible for implementing and optimizing the platform to achieve business goals. By becoming certified, you prove your expertise in leveraging the platform to deliver measurable results and enhance your organization's marketing effectiveness.
Who it’s for
This certification is for marketing professionals, administrators, and consultants who use Marketing Cloud Account Engagement to manage B2B marketing campaigns. It is ideal for individuals who have hands-on experience with the platform and are responsible for creating and executing email marketing, lead generation, and lead nurturing strategies. You are comfortable navigating the platform, managing prospects, and using features like lead scoring, segmentation, and automation to drive engagement. You understand how to align marketing and sales teams and use the platform to measure and optimize campaign performance.
Recommended experience
Salesforce recommends having at least 6 months of hands-on experience with Marketing Cloud Account Engagement and a foundational understanding of B2B marketing principles. Experience creating and managing email marketing campaigns; Understanding of lead generation and lead nurturing strategies; Familiarity with prospect management and lead scoring; Knowledge of how to use the platform to align marketing and sales teams
The syllabus
What you’ll learn
Every domain and objective Salesforce measures, with the weight they carry on the exam.
The official Salesforce exam outline · checked 30 July 2026 · See the source
VISITORS
- Describe how Pardot tracks visitor and prospect data.
- Describe what a visitor is and the limitations to visitor data.
- Identify the types of visitor data that are collected.
- Describe the methods for a visitor to become a prospect.
PROSPECTS
- Identify the ways to create prospects in Pardot.
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
LIST MANAGEMENT
- Distinguish the capabilities of, use cases for, and an understanding of how to create different types of lists.
- Given a scenario, evaluate and apply the appropriate list management process.
SECURITY AND ACCESS
- Identify how to provide Pardot access.
- Distinguish between and identify the implications of the four default user roles.
ADMINISTRATION
- Describe the capabilities of and use cases for the Pardot overview tab.
- Describe how to update the email sending and vanity domains associated with the account.
- Distinguish between the capabilities and limitations of the different Pardot Connectors.
- Describe the capabilities of and use cases for Page Actions.
- Explain how to create, edit, and map Prospect Custom Fields.
- Identify the two ways to set up and maintain users.
- Describe how the recycle bin manages Pardot assets.
PARDOT CAMPAIGNS
- Explain the application of a Pardot campaign.
- Given a scenario, determine if a Pardot campaign should be changed for a prospect.
- Distinguish between the metrics collected in the Pardot Campaign Report.
PARDOT FORMS
- Given a scenario, identify the capabilities and limitations of Pardot forms.
- Distinguish between the metrics collected in the Pardot form reporting.
LEAD MANAGEMENT
- Explain the capabilities and limitations of an Automation Rule.
- Identify the main components of creating an Automation Rule.
- Explain the capabilities and limitations of a Dynamic List.
- Identify the main components of creating a Dynamic List.
- Explain the capabilities and limitations of a Completion Action.
- Explain the capabilities and limitations of a Segmentation Rule.
- Identify the main components of creating a Segmentation Rule.
- Given a scenario, determine which automation tool should be used.
SCORING
- Explain what a Score measures and how it can be applied.
- Describe Scoring Rules and how one can be updated.
- Describe the options available when using automation tools to score prospects.
- Given a scenario, determine the optimum workflow using a prospect score.
EMAIL MARKETING
- Distinguish between an Email and an Email template.
- Identify the main components of an Email template.
- Describe the relationships between a recipient list and a suppression list.
- Distinguish between the metrics collected in Pardot email reporting.
ENGAGEMENT STUDIO
- Identify the main components of an Engagement Program.
- Describe the process of updating Engagement Program assets.
- Explain the capabilities and limitations of the types of lists used within Engagement Programs.
LANDING PAGES
- Identify the main components of a Landing Page.
- Given a scenario, determine when to use a Landing Page with and without a form.
- Distinguish between the metrics collected in Pardot Landing Page reporting.
- Describe how completion actions trigger when a prospect submits a Landing Page.
SOCIAL MARKETING
- List the social platforms that can be used within Pardot.
- Identify the main components of a Custom Redirect.
- Given a scenario, determine when to use a Custom Redirect.
- Distinguish between the metrics collected in a Pardot Custom Redirect report.
SALESFORCE INTEGRATION
- Explain the relationship between Pardot and Salesforce.
- List the objects synced between Salesforce and Pardot.
- Identify the main components of the Salesforce Connector.
- Describe the field mapping process.
- Describe the capabilities and limitations with field syncing.
On the day
The exam itself
Everything Salesforce publishes about sitting it, and nothing we inferred.
Prerequisites
No mandatory prerequisites — this certification has no required predecessor exam or credential.
CertificationSalesforce Certified Marketing Cloud Account Engagement Specialist
Exam formatMultiple choice, multiple select
DeliveryWebassessor
LanguagesEnglish
PricingUS $200
After you pass
Where this credential goes next
The path Salesforce lays out, how the credential is kept, and where to book.
Step-by-step path to Salesforce Certified Marketing Cloud Account Engagement Specialist
Credential earnedSalesforce Certified Marketing Cloud Account Engagement Specialist Certification Renewal and maintenance
Salesforce certifications require free annual maintenance to stay current. Complete the Marketing Cloud Account Engagement Specialist Certification Maintenance module on Trailhead each year. Stay current with the latest technologies and maintain your certification.
Learn more about renewal requirements Lifecycle status
This certification is currently active and available. Salesforce maintains this certification to validate current skills and industry relevance.
Exam status: ActiveMaintained by Salesforce
Exam registration
Register for the exam through Webassessor, Salesforce’s authorized testing partner.
Schedule your examVisit the official Salesforce certification page for exam policies and requirements.
View the official pageYour coach
And when you are serious, your coach Pip takes over
Your coach in the app reads what you have answered with the book closed and tells you one thing to do tonight. It will not count an answer you gave with the page open, and it will tell you when you are not ready.
See how the coach worksBefore you book
Questions people ask
How does this certification relate to the retired Marketing Cloud Account Engagement Specialist (Pardot) exam?
This certification is the current version of the Marketing Cloud Account Engagement Specialist credential, formerly known as the Pardot Specialist. It reflects the platform's evolution from Pardot to Marketing Cloud Account Engagement.
Is there a higher-level certification I can pursue after earning this one?
Yes, you can advance to the Salesforce Certified Marketing Cloud Engagement Administrator certification, which covers broader Marketing Cloud Engagement capabilities.
Can I take the exam online from home?
Yes, Salesforce offers online proctored testing through Webassessor, allowing you to take the exam remotely with a proctor monitoring via webcam.
What is the retake policy if I fail the exam?
You must wait 14 days after your first failed attempt before retaking the exam. Subsequent attempts require a 30-day waiting period.
Are there any discounts or vouchers available for this exam?
Salesforce occasionally offers discounts through events like Dreamforce or Trailblazer community promotions. Check the official certification page for current offers.
Does the exam include any hands-on or lab-based components?
No, the exam is multiple choice and multiple select only. There are no hands-on labs or performance-based tasks.
How soon will I receive my exam results?
You will receive your score report immediately after completing the exam, whether online or at a test center.
What job roles does this certification map to?
This certification is designed for B2B marketing specialists, marketing automation administrators, and consultants who use Marketing Cloud Account Engagement to manage campaigns and drive engagement.
Information freshness · Content last reviewed on 2026-07-30 Up to date
Practice free questions 1026 questions, free, no account needed.
The curriculum
The whole exam, mapped and written
Every domain, every objective, and every concept Salesforce measures — each one written out.
14domains
54objectives
255concepts
225free pages
The domains, and what sits inside them
Every objective below is a page you can open and practise now, without an account.
The official Salesforce exam outline · checked 30 July 2026 · See the source
1VISITORS87 questions
Describe how Pardot tracks visitor and prospect data.4 concepts · 4 pagesOpen →Describe what a visitor is and the limitations to visitor data.3 concepts · 4 pagesOpen →Identify the types of visitor data that are collected.3 concepts · 5 pagesOpen →Describe the methods for a visitor to become a prospect.6 concepts · 6 pagesOpen →
2PROSPECTS50 questions
3LIST MANAGEMENT36 questions
4SECURITY AND ACCESS40 questions
5ADMINISTRATION141 questions
Describe the capabilities of and use cases for the Pardot overview tab.4 concepts · 4 pagesOpen →Describe how to update the email sending and vanity domains associated with the account.4 concepts · 5 pagesOpen →Distinguish between the capabilities and limitations of the different Pardot Connectors.8 concepts · 5 pagesOpen →Describe the capabilities of and use cases for Page Actions.5 concepts · 3 pagesOpen →Explain how to create, edit, and map Prospect Custom Fields.3 concepts · 4 pagesOpen →Identify the two ways to set up and maintain users.3 concepts · 4 pagesOpen →Describe how the recycle bin manages Pardot assets.6 concepts · 5 pagesOpen →
6PARDOT CAMPAIGNS51 questions
7PARDOT FORMS26 questions
8LEAD MANAGEMENT119 questions
Explain the capabilities and limitations of an Automation Rule.5 concepts · 3 pagesOpen →Identify the main components of creating an Automation Rule.5 concepts · 3 pagesOpen →Explain the capabilities and limitations of a Dynamic List.3 concepts · 3 pagesOpen →Identify the main components of creating a Dynamic List.5 concepts · 4 pagesOpen →Explain the capabilities and limitations of a Completion Action.6 concepts · 4 pagesOpen →Explain the capabilities and limitations of a Segmentation Rule.4 concepts · 3 pagesOpen →Identify the main components of creating a Segmentation Rule.5 concepts · 3 pagesOpen →Given a scenario, determine which automation tool should be used.4 concepts · 3 pagesOpen →
9SCORING93 questions
Explain what a Score measures and how it can be applied.3 concepts · 5 pagesOpen →Describe Scoring Rules and how one can be updated.5 concepts · 6 pagesOpen →Describe the options available when using automation tools to score prospects.4 concepts · 4 pagesOpen →Given a scenario, determine the optimum workflow using a prospect score.6 concepts · 6 pagesOpen →
10EMAIL MARKETING90 questions
Distinguish between an Email and an Email template.6 concepts · 5 pagesOpen →Identify the main components of an Email template.6 concepts · 5 pagesOpen →Describe the relationships between a recipient list and a suppression list.4 concepts · 4 pagesOpen →Distinguish between the metrics collected in Pardot email reporting.6 concepts · 5 pagesOpen →
11ENGAGEMENT STUDIO54 questions
12LANDING PAGES63 questions
Identify the main components of a Landing Page.6 concepts · 5 pagesOpen →Given a scenario, determine when to use a Landing Page with and without a form.3 concepts · 1 pagesOpen →Distinguish between the metrics collected in Pardot Landing Page reporting.5 concepts · 5 pagesOpen →Describe how completion actions trigger when a prospect submits a Landing Page.5 concepts · 4 pagesOpen →
13SOCIAL MARKETING72 questions
List the social platforms that can be used within Pardot.2 concepts · 4 pagesOpen →Identify the main components of a Custom Redirect.5 concepts · 4 pagesOpen →Given a scenario, determine when to use a Custom Redirect.4 concepts · 4 pagesOpen →Distinguish between the metrics collected in a Pardot Custom Redirect report.3 concepts · 3 pagesOpen →
14SALESFORCE INTEGRATION104 questions
Explain the relationship between Pardot and Salesforce.7 concepts · 6 pagesOpen →List the objects synced between Salesforce and Pardot.5 concepts · 3 pagesOpen →Identify the main components of the Salesforce Connector.5 concepts · 5 pagesOpen →Describe the field mapping process.4 concepts · 3 pagesOpen →Describe the capabilities and limitations with field syncing.6 concepts · 5 pagesOpen →
Not a table of contents
Every line on this map already opens
In front of every objective the practice pages are already there, free and without an account. This is one objective, opened.
Describe how Pardot tracks visitor and prospect data.4 pagesOpen →
Free in front of it
20 questions on this objective, five to a page. Every range above is a real page, open now, with no account.
Reading the map is not the same as knowing the ground
The curriculum tells you what is on the exam. Proving you know it is a different job — and it is the one the closed-book run does.
Free questions
1026 questions. No account, no card.
The whole bank is open. 5 questions to a page, every answer explained, and a discussion thread on each one.
1026questions
225pages
54objectives
Freealways
Browse by domain
Every objective, and every page range, is a link — so you can pick up exactly where you left off.
1VISITORS87 questions
2PROSPECTS50 questions
3LIST MANAGEMENT36 questions
4SECURITY AND ACCESS40 questions
5ADMINISTRATION141 questions
6PARDOT CAMPAIGNS51 questions
7PARDOT FORMS26 questions
8LEAD MANAGEMENT119 questions
9SCORING93 questions
10EMAIL MARKETING90 questions
11ENGAGEMENT STUDIO54 questions
12LANDING PAGES63 questions
13SOCIAL MARKETING72 questions
What a practice page gives you
1Five to a page
Short enough to finish, long enough to matter.
2Every answer explained
Not only which one is right — why the others are wrong.
3A discussion on each
Ask, answer, and vote. Every question has its own thread.
A question, and the idea behind it
Every question comes from a concept
These are not trivia. Each one is written against a concept in the book, so when you get one wrong there is somewhere to go and find out why.
The visual book
See it once. Carry it into the exam.
The pages shown here come from our AI-900 book — an example of how each concept is written in plain language and, where the idea needs one, drawn as a full page you can take in at a glance.
255concepts
1026free questions
Why a picture, and not another paragraph
Three reasons, and each one is a real finding rather than a slogan.
You can see it againThe whole idea at onceWhere it starts, what happens in the middle, what comes out, and the mistake to avoid.
Multimedia principle · MayerThe look-alikes sit togetherThe pairs the exam tests are drawn side by side, so the difference is seen, not told.
Dual coding · PaivioWhat one page is made of
You are never asked to read a poster here — only to see how one is built. After that, every other page is legible at a glance.
1A numbered strip on top
The idea as a sequence, followed with a finger before a word is read.
2Panels for the parts
What it is, how the machine learns it, when it is the right tool.
3The trap, framed
The distinction the exam tests, given its own box instead of buried in prose.
4One line at the bottom
The sentence to carry into the exam room.
Open book, on purpose
Answer it with the picture beside you
This is the part that teaches. The illustration and the written explanation stay where they are while you work, so a scenario stops being a memory test and becomes something you can simply look at.
It teaches · it does not count
A smartphone uses AI to unlock when the owner looks at the camera. Which AI capability is being used?
AImage classification
BFacial recognition
COptical character recognition
DObject detection
Look at the five steps. Detect finds a face, align straightens it, encode turns it into numbers, search compares it with a stored face, and decide answers one question: is this the same person? Classification would only say “a face”. Detection would only draw a box. Neither decides whose.
Then the page shuts, and it starts counting
The same questions come back with the book closed — that run is the one that counts. After it, your coach picks one thing for tonight, sized to the time you have, and brings pages back before you lose them.
Testing effect · Roediger & Karpicke 2006 · spacing effect · Cepeda et al. 2006
Official resources
Straight from Salesforce
Where the exam is defined, scheduled and scored.
2official links
255concepts mapped
The source
Salesforce’s own pages
We link to them rather than repeat them, so nothing here goes stale behind them.
Checked against the source
Every objective on the official Salesforce outline already has questions here
We build from the official skills outline, not from a summary of it — 54 objectives, 255 concepts written under them, and free questions against every one. When Salesforce changes the outline, this page changes with it.
54objectives on the outline→255concepts written→1026free questions
An official page tells you what will be asked. It cannot tell you what you will get right.
That is the only question worth answering the night before, and no link answers it. You answer it by taking the questions with the book closed, and seeing what comes back.