Describe What a Visitor Is and the Limitations to Visitor Data. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–18

1. 16application · hard

   A company is implementing Account Engagement and wants to ensure that visitor data is captured accurately. They have a single-page application (SPA) where page changes do not trigger full page loads. What should they do to track page views correctly?

   • AUse the Account Engagement tracking API to send page view events when the SPA route changes.
   • BUse a third-party analytics tool to track SPA interactions and import the data manually.
   • CDisable tracking on the SPA and only track form submissions.
   • DRely on the standard tracking script, as it automatically detects SPA route changes.
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A marketing analyst wants to use visitor data to personalize a website for repeat visitors. They notice that the personalization is not working for some users. What is a likely reason?

   • AThe users are accessing the site via a mobile app, which is not tracked by the web tracking script.
   • BThe users have cookies disabled, so the system cannot recognize them as repeat visitors.
   • CThe users have already been converted to leads, so they are no longer eligible for personalization.
   • DThe users are visiting from a different country, which is not supported for personalization.
   Reveal Solution Discussion Select an answer first
3. 18foundation · medium

   How does Marketing Cloud Account Engagement primarily collect data about visitors?

   • ABy importing data from external databases
   • BBy syncing data from social media platforms
   • CBy using tracking cookies and web analytics
   • DBy manually entering data in the CRM
   Reveal Solution Discussion Select an answer first