Describe How Pardot Tracks Visitor and Prospect Data. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1application · medium

   A marketing team wants to segment prospects based on their page view activity and form submissions. Where should they define these segments in Pardot?

   • AUse Salesforce reports to segment prospects based on activity.
   • BCreate dynamic lists based on prospect activity criteria.
   • CCreate static lists and manually add prospects after reviewing their activity history.
   • DUse the tracking code to segment visitors based on their behavior.
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2. 2application · medium

   A prospect visits a Pardot-tracked website and views a product page. Later, they receive a Pardot email and click a link to a blog post. Which activities will be recorded in Pardot for this prospect?

   • AOnly the email open and click, because page views are not tracked for known prospects.
   • BOnly the email click and the blog post page view, because the product page view occurred before the prospect was identified.
   • COnly the page views, because email interactions are not tracked for prospects.
   • DPage view of the product page, email open, email click, and page view of the blog post.
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4. 3application · hard

   A prospect receives a Pardot email and clicks a link that goes to a page on the company's website that does NOT have the Pardot tracking code installed. What will Pardot record for this click?

   • AThe page view will be recorded, but the email click will not be tracked.
   • BNeither the email click nor the page view will be recorded because the page lacks the tracking code.
   • CBoth the email click and the page view will be recorded because the prospect is known.
   • DThe email click will be recorded, but the subsequent page view will not be tracked.
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5. 4application · medium

   A prospect submits a Pardot form on a landing page. Later, they open a marketing email and click a link to a product page. Which activities will appear in the prospect's activity history?

   • AForm submission, email open, email click, and page view.
   • BOnly the form submission, because email interactions are not tracked for prospects.
   • COnly the email open and click, because the form submission is recorded separately in the form report.
   • DForm submission and email open, but not the email click or page view.
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6. 5application · medium

   A Pardot admin wants to ensure that when a prospect is created from a form submission, the prospect is automatically added to a specific list. What is the most efficient way to achieve this?

   • ACreate an automation rule that adds prospects to the list when they match the form submission criteria.
   • BUse a Salesforce workflow rule to add the prospect to the list.
   • CUse a completion action on the form to add the prospect to the list.
   • DManually add each new prospect to the list after reviewing their form submission.
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