Describe How Pardot Tracks Visitor and Prospect Data. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A Pardot admin wants to see a list of all prospects who have viewed a specific high-value product page in the last 30 days. What is the most efficient way to create this list?

   • ACreate a dynamic list with a rule for page views of that specific page within the last 30 days.
   • BUse the tracking code to generate a list of visitors who viewed the page.
   • CCreate a static list and manually add prospects after reviewing their activity history.
   • DUse a Salesforce report to list prospects who viewed the page.
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   How does Pardot associate visitor activities with a prospect record?

   • ABy matching the visitor's cookie to the prospect record when identifiable information is provided
   • BBy requiring the visitor to log in before any activity is tracked
   • CBy storing all activities in a separate database and never linking them to prospects
   • DBy using the visitor's IP address to create a prospect record automatically
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   A visitor to a Pardot-tracked website has been browsing anonymously for several weeks. They finally submit a 'Request a Demo' form with their work email. What happens to the anonymous activity data collected before the form submission?

   • AIt is discarded because Pardot only tracks activities after a visitor becomes a prospect.
   • BIt is stored in a separate anonymous activity log that is not visible in the prospect record.
   • CIt is associated with the new prospect record, so the prospect's activity history includes all past page views and downloads.
   • DIt is only partially associated, depending on the prospect's browser settings.
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   What is the purpose of organizing prospect data in Pardot's database?

   • ATo ensure that all prospect data is stored in a single flat table for simplicity
   • BTo enable segmentation, scoring, and automation based on prospect attributes and activities
   • CTo comply with data residency requirements in every country
   • DTo prevent any external access to prospect data
   Reveal Solution Discussion Select an answer first
6. 15application · hard

   A company wants to track visitor behavior on a website that is hosted on a different domain than their Pardot account's default tracking domain. What is required for Pardot to track visitors on this external domain?

   • AUse a redirect from the external domain to the default tracking domain.
   • BUse a third-party cookie service to track visitors on the external domain.
   • CInstall the Pardot tracking code on the external domain and configure the tracking domain in Pardot settings.
   • DCreate a new Pardot account for the external domain.
   Reveal Solution Discussion Select an answer first