Describe How Pardot Tracks Visitor and Prospect Data. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   What is the primary mechanism Pardot uses to identify and track visitors on a website?

   • AAn IP address lookup that identifies the visitor's company
   • BA server-side log analysis tool that reads web server logs
   • CA browser fingerprinting technique that does not require cookies
   • DA JavaScript tracking code that places a cookie in the visitor's browser
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A Pardot admin wants to create a custom field to store a prospect's industry. Where should this custom field be defined so it can be used in forms and automation rules?

   • AIn the prospect custom fields section of Pardot settings.
   • BIn the Salesforce object manager, and then sync it to Pardot.
   • CIn the form builder when creating a new form.
   • DIn the tracking code script on the website.
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   What happens when a visitor submits a Pardot form on a website?

   • AThe visitor remains anonymous, but their activities are stored separately
   • BThe visitor becomes a prospect and their tracked activities are associated with the new prospect record
   • CThe visitor is automatically assigned to a sales representative
   • DThe visitor is added to a suppression list to prevent further tracking
   Reveal Solution Discussion Select an answer first
5. 19foundation · easy

   What is the role of the Pardot tracking code on a website?

   • AIt automatically creates a prospect record for every visitor
   • BIt places a cookie in the visitor's browser to enable tracking
   • CIt encrypts all data transmitted between the visitor and the website
   • DIt replaces the need for form handlers on the website
   Reveal Solution Discussion Select an answer first
6. 20foundation · easy

   Which of the following activities is captured by Pardot and used to build prospect data?

   • AOnly activities that occur after a visitor becomes a prospect
   • BPage views, form submissions, and email interactions
   • COnly page views and email opens
   • DOnly form submissions and email clicks
   Reveal Solution Discussion Select an answer first