Identify the Main Components of the Salesforce Connector. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16application · medium

   An organization is setting up the Salesforce Connector for the first time. The MCAE admin has the 'Marketing User' checkbox enabled in Salesforce, and the Salesforce admin has installed the managed package. However, the 'Connect' button in the MCAE Connector settings is greyed out. What is the most likely reason for this issue?

   • AThe MCAE business unit must be assigned a dedicated IP address before the connection can be established.
   • BThe MCAE admin user does not have the 'API Enabled' permission on their Salesforce profile.
   • CThe Salesforce Connector must be enabled by Salesforce Support before the 'Connect' button becomes active.
   • DThe 'Marketing User' checkbox is a standard Salesforce feature that blocks external integrations for security reasons.
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   Which of the following is a main component of the Salesforce Connector?

   • AEmail templates
   • BAutomation Studio activities
   • CLanding pages
   • DSync settings
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   What is a common requirement for setting up the Salesforce Connector?

   • ACreating a custom API in Salesforce
   • BInstalling a plugin on every user's computer
   • CHaving Salesforce administrator credentials
   • DPurchasing a separate connector license
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   A marketing team uses MCAE to run a lead-gen campaign. They want to use the Salesforce Connector so that when a prospect fills out an MCAE form, a new Lead is created in Salesforce and assigned to the correct sales owner based on the prospect's country. Which two components of the Connector are essential to make this happen?

   • AThe Activity sync settings and the Salesforce 'Lead Convert' process.
   • BThe Campaign sync settings and the MCAE 'Automation Rules' feature.
   • CThe Connector's 'User Sync' settings and the MCAE 'Organization' model.
   • DThe Prospect sync settings and the Assignment Rules in Salesforce.
   Reveal Solution Discussion Select an answer first
6. 20application · medium

   A Salesforce admin is reviewing the Connector's sync settings and notices that the 'Prospect' object is set to sync, but the 'Activity' object is not. The marketing team wants to see a prospect's 'Last Activity Date' on the Lead record. What is the most direct way to achieve this?

   • AUse Salesforce Data Export to pull the activity data and then use Data Import Wizard to update the Lead records.
   • BAsk the marketing team to manually update the 'Last Activity Date' field on each Lead after a campaign.
   • CEnable the Activity object sync in the Connector settings and map the 'Last Activity Date' field to the Lead.
   • DCreate a formula field on the Lead that references the MCAE prospect ID to pull the date in real-time.
   Reveal Solution Discussion Select an answer first