Identify the Main Components of the Salesforce Connector. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1application · medium

   A sales director wants to see a dashboard in Salesforce showing the number of MCAE form submissions per campaign. The Connector is already active. Which configuration is necessary to ensure the data is available for the dashboard?

   • AUse Salesforce's 'Connected Apps' to pull MCAE reporting data directly into the dashboard.
   • BEnable the Prospect sync and create a report on the 'Prospect' object in Salesforce.
   • CEnable the Campaign sync and use the 'Campaign Member Status' field to track submissions.
   • DEnable the Activity sync so that form submission activities are synced to Salesforce and can be reported on.
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2. 2foundation · easy

   Which data types does the Salesforce Connector synchronize?

   • AUsers, roles, and permission sets
   • BReports, dashboards, and workflows
   • CEmails, landing pages, and forms
   • DProspects, campaigns, and activities
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4. 3application · medium

   A marketing ops manager wants to use the Salesforce Connector to track the ROI of a specific trade show campaign. They have a Campaign record in Salesforce and a corresponding 'Trade Show 2024' campaign in MCAE. They want the MCAE prospects who filled out a form at the event to be associated with the Salesforce Campaign. What is the required configuration?

   • AEnable the Prospect sync and use a Salesforce Flow to add the Lead to the Campaign after it is created.
   • BEnable the Campaign sync and map the MCAE campaign to the Salesforce Campaign using the 'Campaign Name' field.
   • CEnable the Activity sync and ensure the 'Campaign' field on the Activity record is populated.
   • DUse the 'Campaign Influence' feature in Salesforce, which automatically pulls data from MCAE.
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5. 4foundation · easy

   Which step is part of configuring the Salesforce Connector?

   • ASetting up Google Analytics
   • BCreating email templates
   • CDesigning landing pages
   • DMapping fields between the two systems
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6. 5application · medium

   A company's sales team is complaining that the leads they receive from MCAE are not being created in Salesforce. The MCAE admin confirms that the Prospect sync is enabled and the connection is active. Upon further inspection, they find that the 'Prospect' field mapping for 'Company' is mapped to the 'Account.Name' field on the Lead. What is the most likely cause of the leads not being created?

   • AThe 'Company' field on the MCAE prospect is a picklist, and the 'Account.Name' field on the Lead is a text field, causing a type mismatch.
   • BThe Connector only syncs prospects that have a 'Marketing User' checkbox enabled in Salesforce.
   • CThe 'Account.Name' field is a read-only field on the Lead object and cannot be written to by the Connector.
   • DThe 'Company' field is a required field on the Lead object, and the MCAE prospect records have a blank 'Company' value.
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