Identify the Main Components of the Salesforce Connector. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A B2B company uses Marketing Cloud Account Engagement (MCAE) to run nurture programs. Their sales team works exclusively in Salesforce and needs to see a prospect's engagement history (email opens, clicks, and form submissions) directly on the Lead and Contact records. The Salesforce Connector is already installed and authenticated. What is the most efficient way to meet this requirement?

   • AEnable the 'Salesforce Integration' permission set for all sales users so they can log into MCAE directly to view the activity reports.
   • BUse Salesforce Flow to create a scheduled job that queries MCAE's REST API every hour and writes the engagement data to the Lead and Contact objects.
   • CAsk the MCAE admin to export a weekly CSV of prospect activity and have a sales operations analyst manually upload it to Salesforce.
   • DConfigure the Connector's sync settings to enable the Prospect, Campaign, and Activity object sync, then map the MCAE activity fields to the corresponding Salesforce objects.
   Reveal Solution Discussion Select an answer first
2. 12expert · medium

   A company has the Salesforce Connector configured. They are using a custom object in Salesforce called 'Engagement_Summary__c' to store aggregated MCAE data. The Connector is set up to sync to this object. However, the sync is failing. The MCAE admin checks the error logs and sees 'INVALID_FIELD: Field not found on object: Engagement_Summary__c'. What is the most likely cause of this error?

   • AThe custom object is a 'Big Object' and cannot be used with the Connector.
   • BThe custom object is not included in the managed package's list of supported objects.
   • CThe field mappings in the Connector reference a field name that does not exist on the custom object.
   • DThe MCAE admin user does not have read access to the custom object in Salesforce.
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   An MCAE admin is setting up the Salesforce Connector. They have installed the managed package in Salesforce and are now in the MCAE Connector settings. They are asked for a 'Salesforce User' to connect with. Which type of Salesforce user is the most appropriate to use for this connection?

   • AA standard user with the 'System Administrator' profile to ensure full access.
   • BA dedicated integration user with API Enabled and Marketing User permissions.
   • CThe personal user account of the MCAE admin who is performing the setup.
   • DAny user with the 'View All Data' permission, as this is the only requirement.
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5. 14application · medium

   A company is evaluating whether to use the Salesforce Connector or a third-party middleware tool to integrate MCAE with Salesforce. Their primary goal is to have a simple, out-of-the-box solution that requires minimal custom code and is supported by the vendor. What is the most compelling reason to choose the Salesforce Connector?

   • AIt is a native integration tool designed specifically for MCAE and Salesforce, providing pre-built components and sync logic.
   • BIt is the only way to sync prospect data between MCAE and Salesforce, as third-party tools are not permitted.
   • CIt provides a real-time, bi-directional sync for all objects, which third-party tools cannot offer.
   • DIt automatically creates custom objects in Salesforce to store all MCAE data without any configuration.
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6. 15foundation · easy

   How does the Salesforce Connector handle prospect data synchronization?

   • AIt requires manual export and import of prospect lists
   • BIt deletes prospects from Salesforce after sync
   • CIt syncs prospect records between Marketing Cloud Account Engagement and Salesforce
   • DIt only syncs campaign data, not prospects
   Reveal Solution Discussion Select an answer first