Identify the Main Components of the Salesforce Connector. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 5)

Questions 21–25

1. 21application · medium

   A marketing manager wants to see which MCAE campaigns are generating the most engaged prospects. They have the Connector active and want to use Salesforce reports. What is the most direct way to ensure the campaign and prospect data is linked for reporting?

   • AEnable the Activity sync only, as it contains all the necessary campaign information.
   • BEnable the Campaign and Prospect sync, and ensure the field mappings link the prospect to the campaign.
   • CUse MCAE's 'Campaign Influence' report and export it to Salesforce.
   • DCreate a custom report type in Salesforce that joins MCAE data directly.
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2. 22expert · medium

   A company has the Salesforce Connector active. They notice that when a prospect is created in Salesforce by the sales team, it does not appear in MCAE. The Prospect sync is enabled. What is the most likely cause of this one-way sync behavior?

   • AThe MCAE 'Prospect' record type is different from the Salesforce 'Lead' record type, preventing the sync.
   • BThe 'Prospect' object is not a standard object in Salesforce and cannot be synced to MCAE.
   • CThe 'Sync Direction' for the Prospect object is set to 'From Salesforce to MCAE' only.
   • DThe prospect in Salesforce does not have an email address, which is a required field for the MCAE sync.
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4. 23foundation · easy

   Which of the following is a typical use case for the Salesforce Connector?

   • ACampaign management
   • BCreating email templates
   • CDesigning email layouts
   • DManaging user permissions
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5. 24application · medium

   A company is planning to integrate MCAE with Salesforce. They have a complex data model with custom objects in Salesforce that they want to use to store MCAE engagement data. What is the most important consideration when planning the Connector setup?

   • AThe Connector's field mappings must be configured to map MCAE fields to the standard and custom fields on the synced Salesforce objects.
   • BThe Connector can only sync data to standard Salesforce objects like Lead, Contact, and Account.
   • CThe company must first migrate all their custom objects to standard objects to use the Connector.
   • DCustom objects in Salesforce cannot be used with the Connector unless they are created by the managed package.
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6. 25application · medium

   A B2B company wants to use the Salesforce Connector to automate the process of creating tasks for sales reps when a prospect reaches a specific engagement score in MCAE. What is the most appropriate way to achieve this using the Connector and Salesforce automation?

   • AUse Salesforce's 'Lead Assignment Rules' to create a task when a lead is assigned.
   • BCreate a workflow rule in MCAE that sends an email to the sales rep to manually create a task.
   • CUse the Connector to sync the prospect and score to Salesforce, then use a Salesforce Flow to create a task when the score meets the threshold.
   • DUse the Connector's built-in 'Task Automation' feature to create tasks directly in Salesforce.
   Reveal Solution Discussion Select an answer first