A scenario requires an automation that runs every night to import leads from a CSV file and then update their scores. Which tool should be used, and why?

Form Handler, because it can process CSV files on a schedule.

Journey Builder, because it can be scheduled for nightly imports.

Automation Studio, because it supports scheduled data imports and subsequent data operations.

Engagement Studio, because it can handle scheduled imports and score updates.

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 8Objective 8

Given a Scenario, Determine Which Automation Tool Should Be Used. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Part of the LEAD MANAGEMENT domain, which accounts for 5% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

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Questions 6–10

6foundation · easy
A scenario requires an automation that runs every night to import leads from a CSV file and then update their scores. Which tool should be used, and why?
Select an answer first
7application · medium
A marketing team wants to create a lead-nurturing program that sends a series of emails over 60 days, with the ability to pause the program for a specific lead if they become a customer. Which automation tool should they use?
Select an answer first
8expert · hard
A company needs to automate a lead management process that includes: importing leads from a CSV file, deduplicating them, scoring them, and then sending a welcome email to new leads. The process should run every hour. Which automation tool should be used?
Select an answer first
9foundation · easy
A marketing team needs to automatically update lead scores and assign leads to sales representatives based on data from a recent trade show import. Which tool should be used?
Select an answer first
10application · medium
A sales team wants to automatically assign new leads to the appropriate sales rep based on the lead's country, and then send a welcome email. The assignment and email should happen as soon as the lead is created. Which automation tool should be used?
Select an answer first

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Given a Scenario, Determine Which Automation Tool Should Be Used. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

A scenario requires an automation that runs every night to import leads from a CSV file and then update their scores. Which tool should be used, and why?

A marketing team wants to create a lead-nurturing program that sends a series of emails over 60 days, with the ability to pause the program for a specific lead if they become a customer. Which automation tool should they use?

A company needs to automate a lead management process that includes: importing leads from a CSV file, deduplicating them, scoring them, and then sending a welcome email to new leads. The process should run every hour. Which automation tool should be used?

A marketing team needs to automatically update lead scores and assign leads to sales representatives based on data from a recent trade show import. Which tool should be used?

A sales team wants to automatically assign new leads to the appropriate sales rep based on the lead's country, and then send a welcome email. The assignment and email should happen as soon as the lead is created. Which automation tool should be used?

Keep studying — LEAD MANAGEMENT