Describe the Capabilities of and Use Cases for Page Actions. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   When a Page Action fires, what happens to the prospect's engagement history?

   • AThe prospect record is locked to prevent further changes
   • BThe interaction is recorded in the prospect's engagement history, and the action may update the prospect record
   • CThe engagement history is cleared to make room for the new interaction
   • DThe engagement history is only updated if the action type is 'send alert'
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   Which of the following is a typical use case for a Page Action in Marketing Cloud Account Engagement?

   • AScheduling a social media post when a page receives a certain number of visits
   • BSending an email alert to a sales representative when a prospect submits a high-value form
   • CAutomatically creating a new landing page when a campaign ends
   • DChanging the design of a landing page based on the prospect's device type
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   A marketer wants to add a lead to a specific nurture list when that lead clicks a particular link on a landing page. Which Page Action use case does this represent?

   • APage visit
   • BForm submission
   • CLink click
   • DPage redirect
   Reveal Solution Discussion Select an answer first
5. 9application · medium

   A company wants to use a Page Action to automatically create a Salesforce task when a prospect visits a specific landing page. However, the admin finds that the 'Create Task' action type is not available in the Page Action configuration. What is the most likely reason?

   • APage Actions do not support creating tasks; they only support updating prospect fields and scores.
   • BThe prospect record type does not support tasks.
   • CThe page is not published, so action types are limited.
   • DThe admin does not have the 'Edit Page Actions' permission.
   Reveal Solution Discussion Select an answer first
6. 10foundation · easy

   Which action type is NOT available for a Page Action in Marketing Cloud Account Engagement?

   • ACreate a new landing page
   • BAdd a tag to the prospect
   • CUpdate a field on the prospect record
   • DSend an email alert to a user
   Reveal Solution Discussion Select an answer first