Describe the Capabilities of and Use Cases for Page Actions. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1foundation · easy

   When configuring a Page Action in Marketing Cloud Account Engagement, which of the following must be specified?

   • AThe automation rule and the completion action
   • BThe prospect's email address and the page's URL
   • CThe campaign and the conversion goal
   • DThe landing page, the action type, and any required parameters
   Reveal Solution Discussion Select an answer first
2. 2foundation · easy

   In Marketing Cloud Account Engagement, what is the primary purpose of a Page Action?

   • ATo create a new landing page template based on a prospect's browsing behavior
   • BTo schedule a landing page to go live at a specific date and time
   • CTo automatically perform a defined action when a prospect interacts with a landing page in a specified way
   • DTo track the number of times a landing page is viewed in a reporting dashboard
   Reveal Solution Discussion Select an answer first
4. 3application · medium

   A company wants to use a Page Action to redirect prospects to a different URL after they submit a form. The admin cannot find a 'Redirect' action type in the Page Action configuration. What should the admin do?

   • AUse the landing page's redirect settings instead of a Page Action.
   • BCreate a Page Action with action type 'Page Visit' and set the redirect URL.
   • CCreate a Page Action with action type 'Link Click' and set the redirect URL.
   • DUse a Salesforce automation to redirect the prospect.
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   How do Page Actions execute in relation to a prospect's interaction with a landing page?

   • AThey run only after the prospect's record is manually approved by an admin
   • BThey run in real time as soon as the prospect performs the triggering interaction
   • CThey run on a scheduled basis, typically every hour
   • DThey run only when the prospect is online and active in the browser
   Reveal Solution Discussion Select an answer first
6. 5expert · hard

   An admin is configuring a Page Action to send an email when a prospect submits a form. The email should include the prospect's first name. The admin selects the 'Send Email' action type and chooses the email template. However, the email is sent without the first name. What is the most likely reason?

   • AThe prospect's first name is not a standard field.
   • BThe email template is not compatible with Page Actions.
   • CThe Page Action does not support sending emails with merge fields.
   • DThe email template uses a merge field that is not available in the Page Action context.
   Reveal Solution Discussion Select an answer first