Describe How Completion Actions Trigger When a Prospect Submits a Landing Page. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A marketing team creates a landing page with a form to capture webinar registrations. They want to automatically add each new prospect to a Salesforce campaign and send a confirmation email. The form has a hidden field that stores the campaign ID. What should the team configure to ensure both actions occur when a prospect submits the form?

   • ACreate a workflow rule in Salesforce to add the prospect to the campaign and send the email.
   • BAdd a single completion action of type 'Add to Campaign' and rely on the email send triggered by the campaign.
   • CUse a single 'Send Email' completion action and include the campaign ID in the email body.
   • DConfigure two completion actions: one 'Add to Campaign' and one 'Send Email', both triggered on form submission.
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2. 12foundation · easy

   In Marketing Cloud Account Engagement, where does a marketer configure completion actions for a landing page?

   • AIn the landing page's builder, under the form's completion action settings
   • BIn the global account settings under 'Automation Rules'
   • CIn the Salesforce setup under 'Marketing Cloud'
   • DIn the prospect's individual record under 'Activities'
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4. 13foundation · easy

   After a prospect submits a landing page form, what happens immediately before the completion action executes?

   • AThe landing page is unpublished
   • BThe prospect's record is updated with the submitted data
   • CThe prospect is redirected to a thank-you page
   • DThe prospect's score is recalculated
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5. 14application · medium

   A prospect submits a landing page form. The completion action is set to 'Add to Campaign'. The campaign ID is stored in a hidden field. However, the prospect is not added to the campaign. What is the most likely cause?

   • AThe hidden field is not mapped to the campaign ID parameter.
   • BThe prospect's email address is not valid.
   • CThe completion action is set to trigger only on the first submission.
   • DThe prospect is already in the campaign.
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6. 15application · easy

   A company wants to use a landing page to collect leads. After submission, they want to create a lead in Salesforce and also send a notification email to the sales team. What completion actions should they configure?

   • ACreate Lead and Send Email
   • BCreate Task and Send Email
   • CSend Email only
   • DCreate Lead only
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