Identify the Main Components of an Engagement Program. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A B2B software company wants to automatically enroll prospects into a 30-day email nurture program as soon as they download a whitepaper from the website. The marketing team needs to ensure that only prospects who have not previously downloaded the same whitepaper are enrolled. Which combination of components should the administrator configure?

   • AA form action rule that adds prospects to the program, with a filter rule on the program entry to exclude those who already have the whitepaper activity
   • BA segmentation rule that assigns prospects to a static list, and a list import action that manually adds them to the program
   • CA trigger on the program that fires when a prospect visits any webpage, with an action to send the first email immediately
   • DA rule that adds all prospects from the CRM to the program, with a step that waits 30 days before sending any email
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   How is an Engagement Program structured in terms of prospect progression?

   • AAs a series of steps, where prospects can move forward, backward, or skip steps based on their behavior and rules
   • BAs a random set of actions with no defined order
   • CAs a single step that applies to all prospects equally
   • DAs a linear sequence of steps that every prospect must follow in the same order
   Reveal Solution Discussion Select an answer first
4. 13foundation · easy

   Which of the following is a valid action that can be performed within an Engagement Program?

   • AChanging the program's name and description
   • BCreating a new user account in Salesforce
   • CDeleting a prospect's record from the database
   • DSending an email to a prospect
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   An administrator is building an Engagement Program to re-engage inactive customers. The program should only include prospects whose lead score is below 50 and who have not opened an email in the last 60 days. Once enrolled, the program should send a re-engagement email and then update their score by +10. Which component should the administrator use to restrict who enters the program?

   • AA trigger rule that fires only when a prospect's score drops below 50
   • BAn action rule on the first email that removes prospects who do not meet the criteria
   • CA filter rule on the program entry step that checks the lead score and last email open date
   • DA segmentation rule that creates a dynamic list, which is then used as the program's target audience
   Reveal Solution Discussion Select an answer first
6. 15expert · hard

   A marketing manager wants to create an Engagement Program that sends a welcome email, then waits for the prospect to click a link in that email. If the prospect clicks, they should receive a product catalog email. If they do not click within 7 days, they should receive a re-engagement email. What is the best way to structure this program?

   • AUse a filter rule after the welcome email to remove non-clickers, then send the product catalog email to the remaining prospects
   • BUse a wait step after the welcome email, then send the product catalog email to all prospects
   • CUse a score update action after the welcome email, and then send the product catalog email only to prospects with a high score
   • DUse a rule step after the welcome email that checks for a link click, with two branches: one for clickers and one for non-clickers
   Reveal Solution Discussion Select an answer first