Identify the Main Components of an Engagement Program. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   What is the primary purpose of an Engagement Program in Marketing Cloud Account Engagement?

   • ATo automate a multi-step marketing campaign that guides prospects through a series of actions and communications
   • BTo manage the sales pipeline and track deal stages
   • CTo create a single email blast sent to all prospects at once
   • DTo design the visual layout of marketing emails
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   Which action would you use to increase a prospect's engagement score within an Engagement Program?

   • AAssign a task
   • BSend an email
   • CUpdate a prospect's score
   • DAdd a tag
   Reveal Solution Discussion Select an answer first
4. 18application · easy

   A company wants to enroll prospects into an Engagement Program when they are added to a specific Salesforce campaign. The administrator needs to configure the program so that prospects enter automatically when this event occurs. Which trigger type should be used?

   • AA list import trigger that runs when a CSV file is uploaded to the program
   • BA Salesforce campaign trigger that adds prospects to the program when they are added to the campaign
   • CA form submission trigger that fires when a prospect submits any form on the website
   • DA date-based trigger that enrolls prospects on a specific calendar date
   Reveal Solution Discussion Select an answer first
5. 19application · easy

   An administrator is creating an Engagement Program for a customer onboarding flow. The program should send a welcome email, then wait 1 day, then send a 'Getting Started' email, then wait 3 days, and then send a 'Tips and Tricks' email. After the final email, the program should update the prospect's score by +10. What is the correct structure of steps?

   • ASend Email, Send Email, Wait 1 day, Wait 3 days, Send Email, Score Update
   • BSend Email, Wait 1 day, Send Email, Wait 3 days, Send Email, Score Update
   • CWait 1 day, Send Email, Wait 3 days, Send Email, Send Email, Score Update
   • DSend Email, Wait 3 days, Send Email, Wait 1 day, Send Email, Score Update
   Reveal Solution Discussion Select an answer first
6. 20application · medium

   A marketing manager is designing an Engagement Program for new trial users. The program should send a welcome email immediately, then wait 3 days before sending a feature highlight email, and finally assign a sales task if the user has not clicked any email links. Which sequence of steps should the administrator build?

   • ASend Email step, Wait step (3 days), Send Email step, then a Rule step that checks for link clicks before assigning a task
   • BSend Email step, Send Email step, Wait step (3 days), then a Rule step that assigns a task only to those who clicked
   • CWait step (3 days), Send Email step, Send Email step, then assign a task to all prospects regardless of engagement
   • DA single Send Email step that includes both emails, followed by a Wait step and a task assignment action
   Reveal Solution Discussion Select an answer first