Identify the Main Components of an Engagement Program. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 5)

Questions 21–24

1. 21foundation · easy

   What is the purpose of a filtering rule in an Engagement Program?

   • ATo define the order of steps in the program
   • BTo control which prospects are included in a step or action
   • CTo trigger the program for a new prospect
   • DTo create the email content for a step
   Reveal Solution Discussion Select an answer first
2. 22application · medium

   An administrator is creating an Engagement Program for a product launch. The program should send a teaser email, then wait until the launch date, then send a launch announcement email, and finally update the prospect's score. The administrator wants to ensure that prospects who have already purchased the product do not receive the teaser email. What is the best way to structure the program?

   • AAdd a filter rule at the start to exclude purchasers, then a send email step, a wait step, another send email step, and a score update action
   • BAdd a score update action first, then a filter rule, a send email step, a wait step, and another send email step
   • CAdd a send email step, then a filter rule after the first email to remove purchasers, then a wait step and a score update
   • DAdd a wait step first, then a send email step, a filter rule, another send email step, and a score update
   Reveal Solution Discussion Select an answer first
4. 23foundation · easy

   What determines the path a prospect takes through an Engagement Program?

   • AThe prospect's email client and device type
   • BThe prospect's behavior and the rules defined in the program
   • CThe number of steps in the program
   • DThe order in which the prospect was added to the database
   Reveal Solution Discussion Select an answer first
5. 24application · medium

   A nonprofit organization runs an Engagement Program for new donors. After a donor makes their first donation, the program sends a thank-you email. If the donor has not donated again within 30 days, the program should create a follow-up task for the development team. Which action should the administrator configure in the program to create the task?

   • AAdd an action step that assigns a task to a specific user or queue
   • BAdd a wait step that pauses the program until the development team manually creates a task
   • CAdd a rule step that sends an internal email notification to the development team
   • DAdd a filter step that removes donors who have not donated again from the program
   Reveal Solution Discussion Select an answer first