A marketer is analyzing an email campaign and sees a high open rate, a low click-through rate, and a high unsubscribe rate. What is the most likely explanation for this pattern?

The subject line was compelling, but the content failed to meet expectations.

The email had too many images and not enough text.

The email was sent to a list with many invalid addresses.

The email was sent at the wrong time of day.

An email report shows 100 hard bounces and 50 soft bounces. Which action is most appropriate for the hard-bounced addresses?

Remove them from the list immediately.

Move them to a separate list for re-engagement.

Ignore them because they are not important.

Retry sending to them in the next campaign.

A company's email deliverability has been declining, and the email report shows an increase in both hard bounces and complaints. What is the most likely cause of this trend?

The email list contains outdated or invalid addresses, and recipients are marking emails as spam.

The email content is too long and detailed.

The email server is experiencing temporary outages.

The email is being sent too frequently.

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 10Objective 4

Distinguish Between the Metrics Collected in Pardot Email Reporting. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Part of the EMAIL MARKETING domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

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7%of the exam

Questions 11–15

11expert · hard
A marketer is analyzing an email campaign and sees a high open rate, a low click-through rate, and a high unsubscribe rate. What is the most likely explanation for this pattern?
Select an answer first
12application · medium
An email report shows 100 hard bounces and 50 soft bounces. Which action is most appropriate for the hard-bounced addresses?
Select an answer first
13application · medium
An email report shows 1,000 delivered, 50 delivered with errors, and 20 hard bounces. What is the total number of emails that were sent?
Select an answer first
14expert · hard
A company's email deliverability has been declining, and the email report shows an increase in both hard bounces and complaints. What is the most likely cause of this trend?
Select an answer first
15foundation · easy
Which metric in Pardot email reporting reflects prospects being removed from a list?
Select an answer first

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Distinguish Between the Metrics Collected in Pardot Email Reporting. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

A marketer is analyzing an email campaign and sees a high open rate, a low click-through rate, and a high unsubscribe rate. What is the most likely explanation for this pattern?

An email report shows 100 hard bounces and 50 soft bounces. Which action is most appropriate for the hard-bounced addresses?

An email report shows 1,000 delivered, 50 delivered with errors, and 20 hard bounces. What is the total number of emails that were sent?

A company's email deliverability has been declining, and the email report shows an increase in both hard bounces and complaints. What is the most likely cause of this trend?

Which metric in Pardot email reporting reflects prospects being removed from a list?

Keep studying — EMAIL MARKETING