Distinguish Between the Metrics Collected in Pardot Email Reporting. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 5)

Questions 21–23

1. 21application · medium

   An email report shows a high number of soft bounces for a campaign. Which action is most appropriate to reduce future soft bounces?

   • AIgnore soft bounces because they are not important.
   • BClean the list by removing addresses that have soft bounced multiple times.
   • CImmediately remove all soft-bounced addresses from the list.
   • DIncrease the sending frequency to improve server responsiveness.
   Reveal Solution Discussion Select an answer first
2. 22foundation · easy

   What does the click-to-open rate (CTOR) indicate in Pardot email reporting?

   • AThe percentage of sent emails that were opened.
   • BThe percentage of opened emails that received at least one click.
   • CThe percentage of clicks that resulted in a conversion.
   • DThe percentage of delivered emails that received at least one click.
   Reveal Solution Discussion Select an answer first
3. 23foundation · easy

   In Pardot email reporting, which of the following is a main category of email metrics?

   • ARevenue
   • BSends
   • CSocial shares
   • DConversions
   Reveal Solution Discussion Select an answer first