Describe the Options Available When Using Automation Tools to Score Prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1expert · hard

   A company wants to score prospects based on their engagement with a specific landing page. They want to add points when a prospect visits the page, and they also want to add points when a prospect submits the form on that page. They want to avoid double-counting the visit and the form submission. Which approach should they take?

   • AUse a Completion Action on the page to add points for the visit, and use an Automation Rule to subtract points if the prospect submits the form.
   • BUse a Completion Action on the page to add points for the visit, and another Completion Action on the form to add points for the submission.
   • CUse an Automation Rule to add points for the page visit and another Automation Rule for the form submission.
   • DUse a single Completion Action on the form to add points for the submission, and do not add points for the page visit.
   Reveal Solution Discussion Select an answer first
2. 2foundation · easy

   When a prospect meets the criteria of a scoring rule, what happens to their score?

   • AIt is recalculated based on all rules
   • BIt is updated by the rule's point value
   • CIt remains unchanged
   • DIt is set to the rule's point value
   Reveal Solution Discussion Select an answer first
4. 3application · medium

   A prospect has just submitted a 'Contact Us' form on the website. The admin wants to add 10 points to the prospect's score immediately upon submission. Which automation tool should be used?

   • ACompletion Actions
   • BAutomation Rules
   • CData Import
   • DEngagement Studio
   Reveal Solution Discussion Select an answer first
5. 4foundation · easy

   Which scenario is best handled by Scoring Rules rather than Automation Rules?

   • ASending a follow-up email after a prospect visits a pricing page
   • BChanging a prospect's lead status from 'New' to 'Engaged'
   • CIncreasing a prospect's score when they download a whitepaper
   • DAdding a prospect to a list when they fill out a form
   Reveal Solution Discussion Select an answer first
6. 5application · medium

   A company wants to score prospects based on a combination of demographic data (e.g., company size) and firmographic data (e.g., industry) that is imported from a third-party data provider. The data is updated weekly. Which automation tool should they use to apply the scoring?

   • AAutomation Rules
   • BEngagement Studio
   • CCompletion Actions
   • DData Import
   Reveal Solution Discussion Select an answer first