A company needs to score prospects in real-time when they visit high-value pages, but they also need to adjust scores based on email engagement that is only available in a weekly report. They want to minimize the number of automation tools used. Which approach should they take?

Use Data Import to update scores for both page visits and email engagement.

Use only Completion Actions for both page visits and email engagement.

Use Completion Actions for real-time page scoring and Automation Rules for weekly email engagement scoring.

Use only Automation Rules for both page visits and email engagement.

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 9Objective 3

Describe the Options Available When Using Automation Tools to Score Prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Part of the SCORING domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

16questions here

4free pages

4concepts

7%of the exam

Questions 6–10

6foundation · easy
In Marketing Cloud Account Engagement, what is the fundamental structure of a scoring rule?
Select an answer first
7application · medium
A B2B company wants to score prospects based on job title and industry. They have a list of target industries and a list of ideal job titles. They want to add points when a prospect matches any of these criteria. Which automation tool should they use to set up these scoring rules?
Select an answer first
8foundation · easy
What action can a scoring rule perform on a prospect's score?
Select an answer first
9expert · hard
A company needs to score prospects in real-time when they visit high-value pages, but they also need to adjust scores based on email engagement that is only available in a weekly report. They want to minimize the number of automation tools used. Which approach should they take?
Select an answer first
10foundation · easy
A marketer wants to score prospects based on a combination of email clicks and job title. Which automation tool is appropriate?
Select an answer first

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Describe the Options Available When Using Automation Tools to Score Prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

In Marketing Cloud Account Engagement, what is the fundamental structure of a scoring rule?

A B2B company wants to score prospects based on job title and industry. They have a list of target industries and a list of ideal job titles. They want to add points when a prospect matches any of these criteria. Which automation tool should they use to set up these scoring rules?

What action can a scoring rule perform on a prospect's score?

A company needs to score prospects in real-time when they visit high-value pages, but they also need to adjust scores based on email engagement that is only available in a weekly report. They want to minimize the number of automation tools used. Which approach should they take?

A marketer wants to score prospects based on a combination of email clicks and job title. Which automation tool is appropriate?

Keep studying — SCORING