A company wants to score prospects based on their engagement with a series of emails in a nurture program. They want to add points when a prospect opens an email or clicks a link, and they want to track this in real-time. Which automation tool should they use?

Automation Rules with 'Email Engagement' criteria

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 9Objective 3

Describe the Options Available When Using Automation Tools to Score Prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Part of the SCORING domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

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Questions 16–16

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A company wants to score prospects based on their engagement with a series of emails in a nurture program. They want to add points when a prospect opens an email or clicks a link, and they want to track this in real-time. Which automation tool should they use?
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Describe the Options Available When Using Automation Tools to Score Prospects. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–16

A company wants to score prospects based on their engagement with a series of emails in a nurture program. They want to add points when a prospect opens an email or clicks a link, and they want to track this in real-time. Which automation tool should they use?

Keep studying — SCORING