Describe the Methods for a Visitor to Become a Prospect. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   What is progressive profiling in Marketing Cloud Account Engagement?

   • AA method of importing all visitor data at once
   • BA technique for scoring prospects based on email opens
   • CA method that gradually collects more information about a visitor over multiple interactions
   • DA process of deleting old prospect data to keep records clean
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   Which scenario best describes using an API to create a prospect?

   • AAn administrator imports a CSV file of contacts
   • BA marketer creates a prospect record directly in the interface
   • CA visitor manually fills out a form on a landing page
   • DA CRM system sends a new lead's details to Marketing Cloud Account Engagement
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   How does a form submission on a landing page convert a visitor into a prospect in Marketing Cloud Account Engagement?

   • ABy adding the visitor to a suppression list
   • BBy assigning the visitor a score without storing their details
   • CBy sending an email to the visitor to confirm their interest
   • DBy automatically creating a prospect record with the submitted data
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   A nonprofit organization has a spreadsheet of donors from a fundraising event. They need to add these donors as prospects in Marketing Cloud Account Engagement. The spreadsheet contains 2,000 rows with donor names and emails. What is the most efficient method?

   • AManually create each donor as a prospect.
   • BUse an API integration to send the spreadsheet data.
   • CImport the spreadsheet using the Import feature.
   • DSend an email to each donor asking them to fill out a form.
   Reveal Solution Discussion Select an answer first
6. 20application · easy

   A sales representative receives a business card from a potential customer at a conference. The rep wants to add this person as a prospect in Marketing Cloud Account Engagement immediately. What is the most direct method?

   • AWait for the prospect to fill out a form on the website.
   • BUse an API integration to send the data from the conference app.
   • CManually create a new prospect record and enter the details from the business card.
   • DImport the business card data using a CSV file.
   Reveal Solution Discussion Select an answer first