Describe the Methods for a Visitor to Become a Prospect. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 6)

Questions 26–27

1. 26application · medium

   A company uses a third-party webinar platform that captures attendee details. They want these attendees to become prospects in Marketing Cloud Account Engagement automatically after each webinar. What is the most efficient method?

   • AManually enter each attendee's details into Account Engagement.
   • BUse an API integration to pass attendee data from the webinar platform to create prospects.
   • CAsk attendees to fill out a form on a landing page after the webinar.
   • DExport attendee data and import it as a CSV file each time.
   Reveal Solution Discussion Select an answer first
2. 27foundation · easy

   What is manual creation of a prospect in Marketing Cloud Account Engagement?

   • AA user manually enters visitor data to create a prospect record
   • BAn import process loads prospects from a file
   • CAn API integration creates a prospect from external data
   • DA system automatically creates a prospect from a web form
   Reveal Solution Discussion Select an answer first