How can an API integration create a prospect in Marketing Cloud Account Engagement?

By tracking website clicks without storing data

By generating reports on visitor behavior

By passing visitor data from an external system into the platform

By automatically sending marketing emails to visitors

A company has a CSV file with 10,000 contacts from a recent marketing campaign. They want to add these contacts as prospects in Marketing Cloud Account Engagement. What is the most appropriate method?

Import the CSV file using the Import feature.

Send an email to each contact asking them to fill out a form.

Create each prospect manually using the New Prospect button.

Use an API integration to pass the CSV data.

When would a marketer manually create a prospect record?

When a visitor provides their details over the phone

When an API sends data from a CRM

When a visitor submits a web form

A marketing team has a list of 5,000 contacts from a recent trade show in an Excel file. They need to add these contacts as prospects in Marketing Cloud Account Engagement. What is the most appropriate method?

Send an email to each contact asking them to fill out a form.

Create each prospect manually using the New Prospect button.

Import the Excel file using the Import feature.

Use an API integration to pass the Excel data.

How does progressive profiling help convert a visitor into a prospect?

By requiring the visitor to fill out the same form multiple times

By preventing the visitor from becoming a prospect until all data is known

By immediately creating a prospect with all fields populated

By collecting additional data over time to build a more complete prospect record

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 1Objective 4

Describe the Methods for a Visitor to Become a Prospect. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Part of the VISITORS domain, which accounts for 3% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

27questions here

6free pages

6concepts

3%of the exam

Questions 6–10

6foundation · easy
How can an API integration create a prospect in Marketing Cloud Account Engagement?
Select an answer first
7application · medium
A company has a CSV file with 10,000 contacts from a recent marketing campaign. They want to add these contacts as prospects in Marketing Cloud Account Engagement. What is the most appropriate method?
Select an answer first
8foundation · easy
When would a marketer manually create a prospect record?
Select an answer first
9application · medium
A marketing team has a list of 5,000 contacts from a recent trade show in an Excel file. They need to add these contacts as prospects in Marketing Cloud Account Engagement. What is the most appropriate method?
Select an answer first
10foundation · easy
How does progressive profiling help convert a visitor into a prospect?
Select an answer first

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