Describe the Methods for a Visitor to Become a Prospect. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A company wants to collect more information from website visitors without making the initial contact form too long. They plan to ask for job title and industry on subsequent visits. What feature should they use?

   • AProgressive profiling on the form.
   • BA multi-step form wizard.
   • CA hidden field that captures browser data.
   • DA pop-up form that appears on every page.
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   How can importing visitor data create prospects in Marketing Cloud Account Engagement?

   • ABy manually typing each visitor's details
   • BBy uploading a file containing visitor records
   • CBy having visitors fill out forms
   • DBy using an API to send data in real time
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   A company wants to capture visitor information on their website. They have a form that asks for name and email. They want to collect the visitor's company size on the next visit. What is the best way to achieve this?

   • AAdd the company size field to the form for all visitors.
   • BUse a hidden field to capture the company size from the visitor's IP address.
   • CUse progressive profiling to show the company size field to returning visitors.
   • DSend an email to visitors asking for their company size.
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   A company's website has a newsletter signup form that only asks for email. They want to collect more information from subscribers over time, such as their role and company size, without making the initial form longer. What is the best approach?

   • AUse a hidden field to capture the subscriber's location and infer company size.
   • BAdd all desired fields to the newsletter form.
   • CUse progressive profiling to show additional fields to returning subscribers.
   • DSend an email to subscribers asking them to update their profile.
   Reveal Solution Discussion Select an answer first
6. 15application · medium

   A B2B company wants to capture visitor information on its website. They have a landing page with a form that currently asks for name, email, and company. They want to gradually collect more information, such as job title and industry, without overwhelming first-time visitors. What should they configure?

   • AEnable progressive profiling on the form to show additional fields to returning visitors.
   • BCreate a separate landing page for each field to collect information one at a time.
   • CAdd all fields to the form so every visitor can fill them out.
   • DUse a hidden field to capture the visitor's IP address and infer their industry.
   Reveal Solution Discussion Select an answer first