Given a Scenario, Evaluate and Apply the Appropriate List Management Process. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 1)

Questions 1–5

1. 1expert · hard

   A marketing team is launching a new campaign and wants to use a list of prospects who have engaged with a specific content asset. They also want to exclude prospects who are already in a 'Do Not Contact' list. They plan to use this list in an Engagement Studio program. What is the best way to set this up?

   • ACreate a dynamic list with criteria for content engagement and not in the 'Do Not Contact' list.
   • BUse the engaged prospects list as the entry source and rely on the program to exclude 'Do Not Contact' prospects.
   • CCreate two lists, one for engaged prospects and one for 'Do Not Contact', and send to both.
   • DCreate a static list of engaged prospects and manually remove those in the 'Do Not Contact' list.
   Reveal Solution Discussion Select an answer first
2. 2foundation · easy

   A marketer notices duplicate prospect records in a list. What is the best practice for handling duplicates to maintain data quality?

   • ACreate a new list for each duplicate
   • BLeave them as is; duplicates do not affect email sends
   • CDelete all duplicate records without review
   • DMerge the duplicate records into a single prospect record
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4. 3foundation · easy

   What is the recommended practice for handling prospects who have hard bounced in Marketing Cloud Account Engagement?

   • AKeep them in all lists to avoid losing data
   • BRemove them from active lists and mark them as bounced
   • CIgnore the bounce and continue sending
   • DSend them a re-engagement email immediately
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5. 4application · medium

   A software company runs a lead-nurturing Engagement Studio program. They want to send a special offer only to prospects who have not engaged with any email in the last 60 days. The list must be automatically updated as engagement changes. What should they use to define the audience for this program?

   • AA static list of prospects who have not engaged in the last 60 days, updated weekly by an automation rule.
   • BA list of all prospects, and use a filter in the Engagement Studio program to exclude engaged prospects.
   • CA report of non-engagers exported and imported as a static list before each send.
   • DA dynamic list with the criteria 'Email engagement in last 60 days = false'.
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6. 5expert · hard

   A company has a list of prospects for a webinar follow-up. The list was created from a previous event, but some prospects have since unsubscribed, and others have hard bounced. The marketing team wants to send a follow-up email to the remaining valid prospects. What is the most efficient way to update the list?

   • ASend the email to the existing list and rely on the email system to suppress unsubscribed and bounced prospects.
   • BUse an automation rule to remove unsubscribed and hard-bounced prospects from the existing list.
   • CCreate a new dynamic list with criteria for event attendance and active subscription status, and use it for the send.
   • DManually remove unsubscribed and hard-bounced prospects from the existing list.
   Reveal Solution Discussion Select an answer first