Given a Scenario, Evaluate and Apply the Appropriate List Management Process. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A retail company wants to send a monthly newsletter to all customers who have opted in, but they also want to send a separate promotional email to customers who have purchased in the last 90 days. The marketing team needs to manage these audiences efficiently. What is the best approach?

   • ACreate a dynamic list for all opted-in customers and a separate dynamic list for customers who purchased in the last 90 days.
   • BCreate a single dynamic list for customers who purchased in the last 90 days and use it for both emails.
   • CCreate a static list for the newsletter and a dynamic list for the promotional email.
   • DCreate one static list for all opted-in customers and use filters for the promotional email.
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   What is the purpose of using automation rules in conjunction with lists in Marketing Cloud Account Engagement?

   • ATo generate reports on campaign performance
   • BTo track website visits of prospects
   • CTo automatically add or remove prospects from lists based on criteria
   • DTo create email templates for campaigns
   Reveal Solution Discussion Select an answer first
4. 13foundation · easy

   Which of the following is an automated way to manage list membership in Marketing Cloud Account Engagement?

   • AManually adding prospects one by one from the prospect record
   • BUsing an automation rule to add prospects to a list based on criteria
   • CExporting the list to Excel and editing it
   • DDeleting the list and recreating it each time
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   A company is launching a new product and wants to create a targeted campaign for prospects who have shown interest in similar products. They have a list of prospects who attended a previous webinar. They want to use this list in a new Engagement Studio program. What is the best way to integrate the list with the program?

   • ACreate a new dynamic list and add the webinar attendees to it manually.
   • BUse the existing list as the entry source for the Engagement Studio program.
   • CExport the list and import it into the Engagement Studio program as a separate audience.
   • DUse a filter in the Engagement Studio program to select prospects from the list.
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   A marketer needs to send a one-time promotional email to a list of prospects who attended a specific trade show. The list was compiled from a sign-up sheet. Which list type is most appropriate?

   • AStatic list created from the sign-up sheet
   • BDynamic list based on attendance field
   • CDynamic list based on industry
   • DSuppression list of all non-attendees
   Reveal Solution Discussion Select an answer first