Given a Scenario, Evaluate and Apply the Appropriate List Management Process. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   A prospect has unsubscribed from marketing emails but is still a member of a static list used for an upcoming campaign. What should the marketer do to ensure accurate list membership?

   • ACreate a new list and add all other prospects
   • BRemove the prospect from the static list manually
   • CLeave the prospect in the list; the system will automatically exclude them from sends
   • DChange the prospect's email address to a dummy value
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   How can a list be integrated with an Engagement Studio program in Marketing Cloud Account Engagement?

   • ABy creating a new list for each program step
   • BBy using the list as the entry source for the program
   • CBy manually adding each prospect to the program
   • DBy exporting the list and importing it into a third-party tool
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   Which of the following is a valid criterion for building a dynamic list in Marketing Cloud Account Engagement?

   • AProspect's email client used to open emails
   • BProspect's email open rate from the last campaign
   • CProspect's most recent purchase amount
   • DProspect's industry field equals 'Technology'
   Reveal Solution Discussion Select an answer first
5. 9application · medium

   A marketing team notices that their email deliverability has declined. They suspect that their main prospect list contains many invalid email addresses and duplicates. They want to improve list hygiene without losing valid prospects. What should they do?

   • ADelete all prospects with a bounced email status from the list.
   • BSend a re-permission email to all prospects to confirm their interest.
   • CRun a list cleanup to identify duplicates and suppress hard bounces while keeping soft bounces for retry.
   • DRe-import the list from the original source to overwrite all records.
   Reveal Solution Discussion Select an answer first
6. 10foundation · easy

   A marketer wants to send a one-time email to a specific group of prospects who all registered for an upcoming webinar. Which type of list is most appropriate for this scenario?

   • ADynamic list
   • BSuppression list
   • CMaster list
   • DStatic list
   Reveal Solution Discussion Select an answer first