Given a Scenario, Apply the Appropriate Plan of Action Using Prospect Audits. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6foundation · easy

   Which of the following is within the scope of a Prospect Audit in Marketing Cloud Account Engagement?

   • AReviewing the deliverability of emails sent to prospects
   • BAnalyzing the performance of marketing campaigns in terms of revenue attribution
   • CAssessing the completeness and accuracy of prospect fields and engagement history
   • DConfiguring the integration between Marketing Cloud Account Engagement and Salesforce CRM
   Reveal Solution Discussion Select an answer first
2. 7application · medium

   A Prospect Audit shows that 20% of prospects have a 'Bounced' email status. The marketing team is planning a large email send. What should the admin do first?

   • AIgnore the bounce status because it is temporary.
   • BRemove the bounced prospects from the send list and review the bounce reasons.
   • CUpdate the email addresses to a generic domain to fix the bounce.
   • DSend the email to all prospects, including bounced, to maximize reach.
   Reveal Solution Discussion Select an answer first
4. 8expert · hard

   A Prospect Audit reveals that many prospects have a 'Prospect Score' of zero, but they have recent activity. The admin suspects the scoring model is not working correctly. What is the best plan of action?

   • AIgnore the score because activity is more important.
   • BDelete the scoring model and start over.
   • CManually assign scores to these prospects.
   • DReview the scoring model rules and adjust them to reflect recent activity.
   Reveal Solution Discussion Select an answer first
5. 9application · medium

   After running a Prospect Audit, the results show that 15% of prospects have a 'Do Not Mail' field checked. The marketing team wants to include these prospects in an upcoming direct mail campaign. What should the admin do?

   • AOverride the 'Do Not Mail' flag for the campaign because the team insists.
   • BExclude these prospects from the campaign and investigate why the flag was set.
   • CDelete the 'Do Not Mail' field from the prospect records to clean the data.
   • DSend the campaign anyway and monitor for complaints.
   Reveal Solution Discussion Select an answer first
6. 10application · medium

   A Prospect Audit reveals that many prospects have duplicate records with slightly different spellings of the same company name. What is the most appropriate corrective action?

   • ALeave the duplicates as they are because they are separate prospects.
   • BMerge the duplicate records using the deduplication feature.
   • CUpdate the company name field to a standard value for all records.
   • DDelete all records with the less common spelling.
   Reveal Solution Discussion Select an answer first