Given a Scenario, Apply the Appropriate Plan of Action Using Prospect Audits. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 5)

Questions 21–25

1. 21application · medium

   An admin runs a Prospect Audit and finds that a large number of prospects have not been assigned to a sales owner. The sales team wants to ensure all prospects are covered. What is the most appropriate corrective action?

   • ADelete the unassigned prospects because they are not being worked.
   • BCreate a new field to track unassigned prospects.
   • CAssign the unassigned prospects to a default sales owner or use an assignment rule.
   • DLeave them unassigned because the sales team will pick them up eventually.
   Reveal Solution Discussion Select an answer first
2. 22application · medium

   A Prospect Audit reveals that a group of prospects have a 'Valid Email' status but have not engaged in over a year. The admin wants to improve overall engagement metrics. What is the most appropriate action?

   • ASend a re-engagement email to these prospects to try to win them back.
   • BDelete them from the database to improve metrics.
   • CMark them as 'Unsubscribed' to clean the list.
   • DDo nothing because they have valid emails.
   Reveal Solution Discussion Select an answer first
4. 23application · medium

   After a Prospect Audit, the admin identifies that many prospects have missing values in the 'Industry' field, which is used for segmentation. What is the best corrective action?

   • AUse a data import or manual update to fill in the missing values based on available information.
   • BLeave the data as is because it is not critical.
   • CDelete the prospects with missing industry data.
   • DCreate a new field for 'Unknown Industry' and assign it to those prospects.
   Reveal Solution Discussion Select an answer first
5. 24foundation · easy

   An administrator wants to run a Prospect Audit on a specific group of prospects. What is the first step they should take?

   • ARun a global audit on all prospects and then filter the results
   • BExport the prospect data to a CSV file for offline analysis
   • CCreate a list or segment that contains the prospects to be audited
   • DNavigate to the Prospect Audit page and select the desired prospects
   Reveal Solution Discussion Select an answer first
6. 25foundation · easy

   A Prospect Audit reveals that a group of prospects has a very low engagement score. What is the recommended corrective action for these prospects?

   • ASend them a re-engagement campaign to try to win them back
   • BMove them to a different business unit to improve their performance
   • CIncrease their engagement score manually to improve their ranking
   • DRemove them from all future communications immediately
   Reveal Solution Discussion Select an answer first