Given a Scenario, Apply the Appropriate Plan of Action Using Prospect Audits. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16application · easy

   An admin needs to run a Prospect Audit to check for prospects with invalid email formats before an upcoming email send. What is the first step the admin should take?

   • AExport all prospects to a CSV file and manually review the email formats.
   • BNavigate to the Prospect Audit page and select the appropriate audit type.
   • CCreate a new automation rule to flag invalid emails.
   • DRun a global search for prospects with '@' in their email field.
   Reveal Solution Discussion Select an answer first
2. 17foundation · easy

   After a Prospect Audit, you find that many prospects have invalid email addresses. What is the most appropriate corrective action?

   • AIgnore the issue because it only affects a small number of prospects
   • BSuppress the prospects from future sends and attempt to update their email addresses
   • CDelete the prospects from the database immediately
   • DIncrease the frequency of emails to these prospects to improve engagement
   Reveal Solution Discussion Select an answer first
4. 18expert · hard

   A Prospect Audit shows that a high percentage of prospects have a 'Prospect Status' of 'Unqualified'. The sales team believes these are potential leads. What is the best plan of action?

   • AReview the criteria used to set the 'Unqualified' status and adjust if necessary.
   • BIgnore the status and include them in all campaigns.
   • CDelete all 'Unqualified' prospects to clean the database.
   • DChange the status of all 'Unqualified' prospects to 'Qualified' to align with sales.
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   A Prospect Audit reveals that many prospects have a 'Source' field set to 'Unknown'. The marketing team wants to analyze campaign effectiveness. What is the best action?

   • ACreate a new 'Source' field with default values.
   • BUpdate the 'Source' field for these prospects based on historical data or web analytics.
   • CDelete the prospects with 'Unknown' source to clean the data.
   • DIgnore the 'Unknown' source because it is not important.
   Reveal Solution Discussion Select an answer first
6. 20expert · hard

   A Prospect Audit reveals that many prospects have duplicate records, but some duplicates have different engagement histories. The admin needs to consolidate these records without losing important data. What is the best action?

   • ADelete the duplicate with the lower engagement score.
   • BMerge the duplicates using the deduplication feature, which combines data fields and activity history.
   • CKeep both records but link them in a relationship.
   • DExport both records and manually combine them in a spreadsheet.
   Reveal Solution Discussion Select an answer first