Given a Scenario, Apply the Appropriate Plan of Action Using Prospect Audits. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11expert · hard

   A Prospect Audit shows that 30% of prospects have a 'Marketing Suspended' status due to a previous data import error. The admin needs to correct this for an upcoming campaign. What is the best plan of action?

   • AManually update each prospect's status to 'Active' one by one.
   • BDelete the affected prospects and re-import them with the correct status.
   • CLeave the status as is because the audit is just informational.
   • DUse a bulk update or data import to change the status for all affected prospects.
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   A Prospect Audit reveals that many prospects have a low engagement score and no recent activity. What does this indicate about these prospects?

   • AThey have a data quality issue such as missing email addresses
   • BThey are likely to be highly qualified and ready for sales
   • CThey may be inactive or disengaged and might need to be re-engaged or suppressed
   • DThey have a high likelihood of converting in the near future
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   A marketing operations admin at a B2B software company runs a Prospect Audit and notices that a significant number of prospects have a 'Marketing Suspended' status. The sales team reports that these prospects are actively engaging with sales emails and have expressed interest in a upcoming webinar. What should the admin do first?

   • ADelete the suspended prospects to clean the database.
   • BReview the suspension reasons and re-engage eligible prospects by updating their status.
   • CCreate a new prospect list with the same email addresses to bypass the suspension.
   • DIgnore the suspension status because sales engagement overrides marketing preferences.
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   An admin runs a Prospect Audit and finds that a large number of prospects have not been opened or clicked any emails in the last 12 months. The sales team wants to focus on active prospects. What is the recommended plan of action?

   • AChange the prospect status to 'Unsubscribed' for all inactive prospects.
   • BDelete all inactive prospects to improve database health.
   • CCreate a suppression list for inactive prospects and exclude them from future sends.
   • DSend a re-engagement campaign to all inactive prospects immediately.
   Reveal Solution Discussion Select an answer first
6. 15foundation · easy

   During a Prospect Audit, you notice that a significant number of prospects have incomplete field values, such as missing job titles. What type of issue does this represent?

   • AA deliverability issue
   • BA data quality issue
   • CAn engagement issue
   • DA compliance issue
   Reveal Solution Discussion Select an answer first