A prospect visits a Pardot landing page on Monday, returns on Wednesday without clearing cookies, and submits the form. How will Pardot report this activity?

One total view, one unique view, and one conversion.

Two total views, two unique views, and one conversion.

One total view, two unique views, and one conversion.

Two total views, one unique view, and one conversion.

A Pardot landing page report shows 500 total views and 400 unique views. What does the difference of 100 represent?

100 visitors who left without converting.

100 unique visitors who viewed the page twice.

Repeat views by some of the 400 unique visitors.

What is the primary difference between total views and unique views in Pardot Landing Page reporting?

Total views counts only new visitors, while unique views counts returning visitors.

Total views counts every page load, while unique views counts distinct visitors.

Total views is based on cookies, while unique views is based on IP addresses.

Total views counts conversions, while unique views counts page loads.

A marketing manager compares two landing pages: Page A has 1,000 views and 100 conversions; Page B has 500 views and 75 conversions. Which page is more effective at converting visitors?

Page B, because it has a higher conversion rate.

Page A, because it has more views.

They are equally effective because both have conversions.

Page A, because it has more conversions.

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 12Objective 3

Distinguish Between the Metrics Collected in Pardot Landing Page Reporting. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Part of the LANDING PAGES domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

21questions here

5free pages

5concepts

7%of the exam

Questions 11–15

11application · medium
A prospect visits a Pardot landing page on Monday, returns on Wednesday without clearing cookies, and submits the form. How will Pardot report this activity?
Select an answer first
12application · easy
A Pardot landing page report shows 500 total views and 400 unique views. What does the difference of 100 represent?
Select an answer first
13foundation · easy
What is the primary difference between total views and unique views in Pardot Landing Page reporting?
Select an answer first
14application · medium
A marketing manager compares two landing pages: Page A has 1,000 views and 100 conversions; Page B has 500 views and 75 conversions. Which page is more effective at converting visitors?
Select an answer first
15foundation · easy
In Pardot Landing Page reporting, which metric is calculated by dividing the number of conversions by the number of views (or unique views) and multiplying by 100?
Select an answer first

Finished these 5 questions?

Review the revealed explanations, or continue through the curriculum.

Next 5 questions →Back to MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST

Free Basic Practice is a study aid with revealable answers — not a scored exam. Examers.io is independent and not affiliated with or endorsed by Salesforce. “MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST” is a trademark of its owner, used for identification only.