In Pardot Landing Page reporting, what does a steady increase in unique views over several weeks typically indicate?

That the page is no longer relevant to the audience

A problem with the tracking cookie

Growing interest and reach for the landing page

A Pardot landing page report shows 1,000 total views and 600 unique views. The marketing team wants to know how many visitors returned to the page. Which conclusion is valid?

600 visitors viewed the page more than once.

400 repeat views occurred, but the exact number of returning visitors is unknown.

The page had 400 conversions from repeat visitors.

400 unique visitors returned to the page.

A marketing analyst reviews a landing page report and sees that the conversion rate has dropped from 15% to 10% over the past month, while total views have increased by 50%. What is the most likely explanation?

The conversion tracking code was deleted.

The page's unique views decreased.

The landing page form was removed.

The increase in views may have come from less qualified traffic.

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 12Objective 3

Distinguish Between the Metrics Collected in Pardot Landing Page Reporting. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Part of the LANDING PAGES domain, which accounts for 7% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

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Questions 16–20

16expert · hard
A Pardot landing page report shows 2,000 total views, 1,500 unique views, and 300 conversions. What is the conversion rate based on unique views?
Select an answer first
17foundation · easy
In Pardot Landing Page reporting, what does a steady increase in unique views over several weeks typically indicate?
Select an answer first
18foundation · easy
Which metric in Pardot Landing Page reporting represents the total number of times a landing page was loaded, including multiple loads by the same visitor?
Select an answer first
19expert · hard
A Pardot landing page report shows 1,000 total views and 600 unique views. The marketing team wants to know how many visitors returned to the page. Which conclusion is valid?
Select an answer first
20application · medium
A marketing analyst reviews a landing page report and sees that the conversion rate has dropped from 15% to 10% over the past month, while total views have increased by 50%. What is the most likely explanation?
Select an answer first

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Distinguish Between the Metrics Collected in Pardot Landing Page Reporting. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

A Pardot landing page report shows 2,000 total views, 1,500 unique views, and 300 conversions. What is the conversion rate based on unique views?

In Pardot Landing Page reporting, what does a steady increase in unique views over several weeks typically indicate?

Which metric in Pardot Landing Page reporting represents the total number of times a landing page was loaded, including multiple loads by the same visitor?

A Pardot landing page report shows 1,000 total views and 600 unique views. The marketing team wants to know how many visitors returned to the page. Which conclusion is valid?

A marketing analyst reviews a landing page report and sees that the conversion rate has dropped from 15% to 10% over the past month, while total views have increased by 50%. What is the most likely explanation?

Keep studying — LANDING PAGES