Describe Scoring Rules and How One Can Be Updated. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A company wants to score leads based on their job title matching 'Director' or above. Which type of scoring rule should the admin use?

   • AImplicit scoring rule
   • BA custom scoring rule
   • CA combination of explicit and implicit scoring
   • DExplicit scoring rule
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2. 12application · medium

   An admin needs to update an existing scoring rule to change the point value from 5 to 10. What is the correct sequence of steps in the Account Engagement interface?

   • AGo to Scoring, click the rule name, change the point value, and save.
   • BGo to Automation, find the rule, delete it, and recreate it with the new value.
   • CGo to Reports, locate the rule, and modify the value in the report.
   • DGo to Leads, select a lead, and edit the score field directly.
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   An admin needs to update a scoring rule to change the point value from 20 to 25. After saving the change, what should the admin expect?

   • AAll leads will immediately receive an additional 5 points.
   • BThe rule will be inactive until reactivated.
   • COnly leads with a score above 100 will be affected.
   • DFuture activities that match the rule will add 25 points to lead scores.
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5. 14application · medium

   A company decides to lower the score for email clicks from 10 to 5. What should the admin communicate to the sales team about the impact on existing lead scores?

   • AExisting scores will be recalculated from scratch.
   • BExisting scores will remain unchanged; only future email clicks will be scored at 5 points.
   • COnly leads with a score above 50 will be affected.
   • DAll existing lead scores will be reduced by 5 points.
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6. 15expert · medium

   A marketing operations manager is reviewing the scoring model and finds that leads who download a high-value eBook receive the same score as those who visit the careers page. The team wants to better reflect the sales funnel. The manager decides to increase the score for the eBook download. What should the manager do?

   • ACreate a new rule for the eBook download with a higher point value and deactivate the old one.
   • BEdit the existing eBook download rule and increase its point value.
   • CIncrease the point value of all rules to maintain relative differences.
   • DReduce the point value of the careers page rule to zero.
   Reveal Solution Discussion Select an answer first