Describe Scoring Rules and How One Can Be Updated. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6application · medium

   A nonprofit organization uses Account Engagement to score leads based on event attendance and email clicks. They want to add a new scoring rule for webinar registrations. What is the first step the admin should take in the Account Engagement interface?

   • ACreate a new field in the lead object to track webinar registrations.
   • BGo to the Automation Settings and enable scoring for the new activity.
   • CModify an existing rule to include webinar registration as an additional condition.
   • DNavigate to the Scoring page and click 'New Rule'.
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2. 7expert · medium

   A company wants to score leads who have visited the pricing page at least 3 times AND have a job title of 'Manager' or above. They want to award 20 points for this combination. What is the best way to configure this in Account Engagement?

   • ACreate a single scoring rule with both conditions and a point value of 20.
   • BCreate a rule with the page visit condition and a point value of 20, and another rule for the job title with 0 points.
   • CCreate an implicit rule for the page visits and an explicit rule for the job title, each with 20 points.
   • DCreate two separate rules, one for each condition, each with 10 points.
   Reveal Solution Discussion Select an answer first
4. 8foundation · easy

   How can changing a scoring rule's criteria affect overall scoring behavior?

   • AIt changes the maximum possible score for all prospects.
   • BIt has no effect on scoring behavior unless the point value is also changed.
   • CIt changes which prospects receive points and for what actions.
   • DIt automatically deletes all existing prospect scores.
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5. 9application · medium

   A marketing team wants to increase the score of leads who have clicked on a specific email link. Which type of scoring rule should they use?

   • AImplicit scoring rule
   • BExplicit scoring rule
   • CA rule based on company size
   • DA rule based on lead source
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6. 10foundation · easy

   If you increase the point value of a scoring rule from 5 to 10, what happens to prospects who already triggered that rule before the change?

   • ATheir scores remain unchanged until they trigger the rule again.
   • BTheir scores are decreased by 5 points to balance the change.
   • CTheir scores are automatically increased by 5 points.
   • DTheir scores are recalculated from scratch using the new value.
   Reveal Solution Discussion Select an answer first