Describe Scoring Rules and How One Can Be Updated. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 6)

Questions 26–29

1. 26expert · medium

   A company has been using a scoring rule that awards 10 points for email clicks. They decide to increase it to 15 points. After saving the change, the sales team notices that some leads' scores have not changed even though they clicked emails in the past. What is the most likely explanation?

   • AThe leads are not in the correct campaign.
   • BThe rule change only affects future email clicks, not past ones.
   • CThe leads have already reached the maximum score.
   • DThe rule was not saved correctly.
   Reveal Solution Discussion Select an answer first
2. 27foundation · easy

   After making changes to a scoring rule, what must you do to ensure the changes take effect?

   • ARe-import all prospects to recalculate their scores.
   • BSave the rule; changes apply to future scoring events automatically.
   • CDeactivate and reactivate the rule to refresh it.
   • DSave the rule and then rebuild the prospect database.
   Reveal Solution Discussion Select an answer first
4. 28application · medium

   An admin increases the point value of an implicit scoring rule from 5 to 15. What is the immediate effect on leads who have already performed the activity in the past?

   • ATheir scores will not be retroactively updated for past activities.
   • BTheir scores will be updated only if they are in a specific campaign.
   • CTheir scores will be recalculated to add the additional 10 points.
   • DTheir scores will be reset to zero.
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5. 29application · medium

   A marketing operations admin at a B2B software company notices that leads who download a whitepaper receive the same score increase as those who visit the pricing page. The team wants to differentiate engagement value. What should the admin do to achieve this?

   • ACreate two separate scoring rules, each with its own criteria and point value.
   • BUse the same rule but change the point value to zero for the whitepaper download.
   • CEdit the existing rule to include both activities and assign a single combined point value.
   • DCreate a single rule with a condition that checks for both activities and applies the same score.
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