Explain the Capabilities and Limitations of an Automation Rule. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–13

1. 11expert · hard

   A marketing team is evaluating tools to automate lead management. They need to send a series of nurturing emails to leads who have not engaged in 30 days, and also automatically assign those leads to a sales rep if they click a link in the email. The team wants to minimize the number of tools used. What should they do?

   • AUse Engagement Studio to send the nurturing emails and use an Automation Rule to assign leads when they click the link.
   • BUse an Automation Rule to send the nurturing emails and assign leads when they click the link.
   • CUse Engagement Studio for both sending emails and assigning leads based on link clicks.
   • DUse a Workflow Rule to send the emails and assign leads based on link clicks.
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2. 12foundation · easy

   Which of the following is a limitation of Automation Rules?

   • AThey cannot update lead fields
   • BThey cannot send emails to leads
   • CThey can only be used by administrators
   • DThey can only run in real time
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3. 13expert · hard

   A company is considering using Automation Rules to replace some manual lead management processes. They need to automate the following: (1) assign leads to a sales rep based on the lead's industry, (2) update the lead's 'Status' field to 'Contacted' after a sales rep logs a call, and (3) send a follow-up email to leads who have not been contacted in 5 days. Which of these processes can be fully automated using Automation Rules?

   • AProcesses 1 and 2 can be automated, but process 3 cannot because Automation Rules cannot send emails.
   • BAll three processes can be automated because Automation Rules can assign, update, and send emails.
   • COnly process 1 can be automated because Automation Rules cannot update fields or send emails.
   • DProcesses 1 and 3 can be automated, but process 2 cannot because Automation Rules cannot update fields.
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