A Pardot user is reviewing a campaign report and wants to identify which metrics measure prospect engagement rather than conversion. Which set of metrics should they focus on?

Form submissions, conversions, and goals

Visits, form submissions, and conversions

Page views, form views, and conversions

Visits, page views, and unique visitors

A campaign has high page views but very few form submissions. What does this indicate about the campaign's effectiveness?

The campaign is generating many conversions

The campaign is highly effective at converting prospects

The campaign has a low number of unique visitors

The campaign attracts attention but is not converting prospects into actions

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 6Objective 3

Distinguish Between the Metrics Collected in the Pardot Campaign Report. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Part of the PARDOT CAMPAIGNS domain, which accounts for 3% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

22questions here

5free pages

3concepts

3%of the exam

Questions 6–10

6application · medium
A Pardot user is reviewing a campaign report and wants to identify which metrics measure prospect engagement rather than conversion. Which set of metrics should they focus on?
Select an answer first
7foundation · easy
Which of the following is a metric that appears in the Pardot Campaign Report?
Select an answer first
8foundation · easy
A campaign has high page views but very few form submissions. What does this indicate about the campaign's effectiveness?
Select an answer first
9application · medium
A marketing manager wants to know how many prospects completed a specific goal, such as downloading a whitepaper, in a campaign. Which metric in the Pardot Campaign Report should they look at?
Select an answer first
10expert · hard
A Pardot admin is troubleshooting a campaign that has high visits and page views but very low form submissions. The admin suspects that the form is not loading properly for some visitors. Which metric in the Pardot Campaign Report would help confirm this?
Select an answer first

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Distinguish Between the Metrics Collected in the Pardot Campaign Report. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

A Pardot user is reviewing a campaign report and wants to identify which metrics measure prospect engagement rather than conversion. Which set of metrics should they focus on?

Which of the following is a metric that appears in the Pardot Campaign Report?

A campaign has high page views but very few form submissions. What does this indicate about the campaign's effectiveness?

A marketing manager wants to know how many prospects completed a specific goal, such as downloading a whitepaper, in a campaign. Which metric in the Pardot Campaign Report should they look at?

A Pardot admin is troubleshooting a campaign that has high visits and page views but very low form submissions. The admin suspects that the form is not loading properly for some visitors. Which metric in the Pardot Campaign Report would help confirm this?

Keep studying — PARDOT CAMPAIGNS