Explain What a Score Measures and How It Can Be Applied. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A sales team wants to receive an automatic notification when a prospect's engagement level reaches a threshold that indicates they are ready for a sales call. They want this to happen without manual review. What should they configure in Marketing Cloud Account Engagement?

   • AA manual review of the prospect list each week
   • BA grade change that triggers an email to the sales team
   • CAn automation rule that triggers an alert when the Score reaches a certain value
   • DA static list of prospects with high scores
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   Which of the following activities would most likely increase a prospect's Score in Marketing Cloud Account Engagement?

   • AOpening an email and clicking a link to a product page
   • BHaving a job title that matches your target persona
   • CBeing added to a list by an administrator
   • DReceiving an email from your company
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   A marketing team wants to automatically assign a task to a sales representative when a prospect's Score exceeds 100. This will help ensure timely follow-up. What feature should they use?

   • AManual task assignment by the marketing team
   • BAutomation rule with a Score-based trigger
   • CA grade-based automation rule
   • DA report that lists prospects with Scores above 100
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   In Marketing Cloud Account Engagement, what does a prospect's Score primarily represent?

   • AThe prospect's level of engagement with your marketing activities
   • BThe prospect's current stage in the sales pipeline
   • CThe prospect's fit with your ideal customer profile
   • DThe prospect's likelihood to make a purchase within the next 30 days
   Reveal Solution Discussion Select an answer first
6. 15application · medium

   A marketing manager wants to see a quick overview of how many prospects have a Score above 50, between 20 and 50, and below 20. What is the most efficient way to get this information?

   • ACreate a report that groups prospects by Score ranges
   • BUse the Grade to infer the Score
   • CCreate a dynamic list for each Score range
   • DManually count prospects from the prospect list
   Reveal Solution Discussion Select an answer first