Describe the Relationships Between a Recipient List and a Suppression List. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 2)

Questions 6–10

1. 6application · easy

   A company wants to ensure that contacts who have unsubscribed from their newsletter are not included in any future email sends. They have a recipient list of 3,000 contacts and a suppression list of 150 unsubscribed contacts. What is the primary purpose of the suppression list in this scenario?

   • ATo provide a centralized way to exclude unsubscribed contacts from all sends.
   • BTo permanently delete unsubscribed contacts from the recipient list.
   • CTo automatically add unsubscribed contacts back to the recipient list.
   • DTo track how many contacts have unsubscribed over time.
   Reveal Solution Discussion Select an answer first
2. 7foundation · easy

   Which scenario best illustrates the use of a suppression list in Marketing Cloud Account Engagement?

   • AA marketer designs a new email template for an upcoming product launch
   • BA marketer reviews the click-through rate of a recent campaign
   • CA marketer creates a list of all prospects who attended a recent webinar
   • DA marketer adds contacts who have unsubscribed to a list so they are not included in future sends
   Reveal Solution Discussion Select an answer first
4. 8application · medium

   A marketing manager wants to ensure that contacts who unsubscribed from a specific product webinar are not included in any future email sends, even if they are added to new recipient lists later. What is the most efficient way to achieve this?

   • AAdd the unsubscribed contacts to a suppression list so they are excluded from all future sends.
   • BCreate a new recipient list for unsubscribed contacts and exclude it from every send.
   • CDelete the unsubscribed contacts from all existing recipient lists.
   • DTag the unsubscribed contacts and filter them out manually in each email send.
   Reveal Solution Discussion Select an answer first
5. 9expert · hard

   A company has a recipient list of 2,000 contacts and a suppression list of 300 contacts. They also have a list of 100 contacts who have re-subscribed and should be removed from the suppression list. What is the correct action to ensure these 100 contacts receive future emails?

   • AAdd the 100 contacts to a new recipient list.
   • BIgnore the suppression list for the next send.
   • CRemove the 100 contacts from the suppression list.
   • DCreate a new suppression list for the 100 contacts.
   Reveal Solution Discussion Select an answer first
6. 10expert · hard

   A company has a recipient list of 5,000 contacts and a suppression list of 500 contacts. They also have a list of 200 contacts who have unsubscribed from a specific campaign but not from all emails. What will happen during a send to the recipient list?

   • A5,000 contacts receive the email; no lists are applied.
   • B4,800 contacts receive the email; only the campaign-specific unsubscribes are applied.
   • C4,500 contacts receive the email; the 500 suppressed contacts are excluded.
   • D4,300 contacts receive the email; both the suppression list and campaign-specific unsubscribes are applied.
   Reveal Solution Discussion Select an answer first