Identify the Main Components of a Landing Page. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16foundation · easy

   In Marketing Cloud Account Engagement, what is the defining characteristic of a Landing Page compared to a standard website page?

   • AIt is automatically indexed by search engines for all keywords
   • BIt contains more detailed product information than any other page
   • CIt is always hosted on a different domain than the main website
   • DIt is designed with a single, focused conversion goal and minimal distractions
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A company creates a Landing Page to collect newsletter sign-ups. They want to capture the visitor's email address and also record the date of sign-up without asking the visitor. Which field types should they use?

   • AA standard field for email and a hidden field for the sign-up date
   • BA hidden field for email and a custom field for the sign-up date
   • CStandard fields for both email and sign-up date
   • DA custom field for email and a standard field for the sign-up date
   Reveal Solution Discussion Select an answer first
4. 18application · medium

   A company wants to track how many visitors who come from a specific email campaign end up submitting the form on their Landing Page. What should they use?

   • AOnly source tracking on the email link
   • BWeb analytics on the Landing Page URL
   • COnly conversion tracking on the form
   • DSource tracking on the email campaign link and conversion tracking on the form
   Reveal Solution Discussion Select an answer first
5. 19application · medium

   After a visitor submits a form on a Landing Page, the admin wants to display a personalized thank-you message that includes the visitor's first name. What is the most efficient way to achieve this?

   • ASend a confirmation email with the first name
   • BRedirect the visitor to the homepage with a query string
   • CUse a thank-you page with a merge field for the first name
   • DCreate a custom field for the first name and display it on the form
   Reveal Solution Discussion Select an answer first
6. 20foundation · easy

   How is the thank-you page typically configured in Marketing Cloud Account Engagement?

   • AAs an automatic email that is sent to the visitor's inbox
   • BAs a pop-up window that appears over the same Landing Page
   • CAs a built-in section at the bottom of the same Landing Page
   • DAs a separate Landing Page that is set as the 'Thank You Page' in the form's settings
   Reveal Solution Discussion Select an answer first