Identify the Ways to Create Prospects in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 4)

Questions 16–20

1. 16expert · medium

   A marketing team sends an email to a list of contacts who are not in Pardot. The email contains a tracked link to a product page. When a contact clicks the link, Pardot creates a prospect. However, the team notices that some contacts who clicked the link are not being created as prospects. What is the most likely reason?

   • AThe product page does not have a Pardot form.
   • BThe contacts have previously visited the website and are already prospects.
   • CThe contacts have ad blockers that prevent tracking.
   • DThe email was sent from an external email service, not through Pardot.
   Reveal Solution Discussion Select an answer first
2. 17application · medium

   A marketing admin is importing a CSV file of 2,000 leads into Pardot. The file contains a column for 'Company' and a column for 'Industry'. The admin wants to map these to the standard Pardot fields. However, the admin notices that some rows have the same email address as existing prospects. What should the admin do to handle duplicates during the import?

   • AImport the file as-is; Pardot will automatically merge duplicates.
   • BUse the Salesforce connector to import the CSV, which will handle duplicates.
   • CUse the import settings to update existing prospects with the same email address.
   • DManually check each duplicate and delete the existing prospect before importing.
   Reveal Solution Discussion Select an answer first
4. 18foundation · easy

   What file format is used to import prospects in bulk into Pardot?

   • ACSV
   • BXLSX
   • CPDF
   • DJSON
   Reveal Solution Discussion Select an answer first
5. 19application · easy

   A sales representative receives a business card from a potential customer at a conference. The rep wants to add this person to Pardot immediately. The rep has the person's name, email, and phone number. What is the most appropriate way to create this prospect?

   • AUse the 'New Prospect' button in Pardot and manually enter the details.
   • BCreate a CSV file with the single record and import it.
   • CWait for the person to fill out a form on the website.
   • DUse the API to create the prospect from a custom script.
   Reveal Solution Discussion Select an answer first
6. 20application · medium

   A marketing team sends an email to a list of contacts who are not in Pardot. The email contains a link to a product page. When a contact clicks the link, Pardot creates a prospect. What is the prerequisite for this to happen?

   • AThe product page must have a Pardot form.
   • BThe contact must have previously visited the website.
   • CThe email must be sent through Pardot and the link must be tracked.
   • DThe contact must have a Salesforce record.
   Reveal Solution Discussion Select an answer first