What is the primary purpose of the Pardot form performance report?

To compare metrics across multiple forms

To view individual prospect submission data

To track email click-through rates

To edit the form's fields and layout

An admin is comparing the conversion rates of two forms over a 30-day period. Form A had 1,500 views and 150 submissions. Form B had 300 views and 45 submissions. The admin wants to determine which form is more effective at converting viewers. What should the admin conclude?

Form A is more effective because it has more submissions

Both forms are equally effective

Form B is more effective because it has a higher conversion rate

Form A is more effective because it has more views

A prospect submits a form, but the admin notices that the submission activity is not appearing in the prospect's activity history. The form's view count is increasing. What is the most likely cause?

The prospect's browser blocked cookies

The prospect is not a known prospect

The form's tracking script is not firing on submission

Which of the following metrics is captured when a prospect submits a Pardot form?

The timestamp of the submission

The number of times the form was displayed to the prospect

The prospect's IP address at the time of form creation

The total number of form views across all prospects

SalesforceCertified Marketing Cloud Account Engagement Specialist

Domain 7Objective 2

Distinguish Between the Metrics Collected in the Pardot Form Reporting. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Practice Questions (Page 3)

Part of the PARDOT FORMS domain, which accounts for 15% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST exam.

19questions here

4free pages

5concepts

15%of the exam

Questions 11–15

11foundation · easy
What is the primary purpose of the Pardot form performance report?
Select an answer first
12expert · hard
An admin is comparing the conversion rates of two forms over a 30-day period. Form A had 1,500 views and 150 submissions. Form B had 300 views and 45 submissions. The admin wants to determine which form is more effective at converting viewers. What should the admin conclude?
Select an answer first
13expert · hard
A prospect submits a form, but the admin notices that the submission activity is not appearing in the prospect's activity history. The form's view count is increasing. What is the most likely cause?
Select an answer first
14foundation · easy
A marketer wants to see which of two forms has a higher submission rate. Which report should they use?
Select an answer first
15foundation · easy
Which of the following metrics is captured when a prospect submits a Pardot form?
Select an answer first

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