You can see it againUnder pressure people bring back shapes and positions long after the wording has gone.
Picture superiority · Shepard 1967, Standing 1973
MICROSOFTMicrosoft Certified:Dynamics 365 Customer Experience Analyst Associate
The Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification validates your ability to configure and customize Dynamics 365 Sales to enhance business solutions. It is designed for professionals responsible for automating and accelerating sales processes. Earning it demonstrates proficiency in using Dynamics 365 to support sales operations.
Exam formatMultiple choice and multiple response
Duration100 minutes
DeliveryPearson VUE
Passing score700
Free questions452
Content last reviewed 18 March 2026 · Up to date
The certification
What MB-280 proves, and what it asks of you
What this certification covers, who it is written for, and what the exam itself looks like on the day.
4domains
14objectives
108concepts
US $165exam fee
What it is
What this certification is
What it validates, who it is written for, and the experience it assumes.
About this certification
The Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification confirms your skills in configuring and customizing Dynamics 365 Sales to create effective business solutions. This certification targets professionals who streamline business processes and enhance sales operations through automation and customization.
Achieving this certification demonstrates your ability to tailor Dynamics 365 Sales to meet business needs, manage security models, and extend functionality using Microsoft Power Platform. It highlights your proficiency in supporting sales processes with Dynamics 365 Customer Insights.
Who it’s for
This certification is intended for business analysts and functional consultants who work with Dynamics 365 Sales to enhance customer experience. It is suitable for professionals who configure solutions using Dynamics 365 customer experience apps and understand sales processes and AI-driven features. Candidates should be familiar with Microsoft Dataverse, Power Apps, and Power Automate, and have experience in managing sales processes and enhancing seller efficiency.
Recommended experience
Experience with Dynamics 365 Sales and familiarity with Microsoft Power Platform. Configuring Dynamics 365 Sales features; Implementing collaboration tools; Managing security models; Extending functionality with Microsoft Power Platform
The syllabus
What you’ll learn
Every domain and objective Microsoft measures, with the weight they carry on the exam.
The official Microsoft exam outline · checked 18 March 2026 · See the source
Implement Dynamics 365 Sales
- Configure core functionality of Dynamics 365 Sales
- Set up the product catalog
- Configure goals and forecasting
- Configure and use Sales Insights
- Configure sales engagement
Configure and customize Dataverse and model-driven apps
- Perform tasks and manage settings in the Power Platform Environment Settings app
- Configure Dataverse table components
- Implement business logic
- Customize the user experience
- Manage security
Demonstrate Dynamics 365 Customer Insights capabilities
- Configure core functionality of Dynamics 365 Customer Insights - Journeys
- Create and manage events
Extend and enhance Dynamics 365 Sales capabilities
- Implement collaboration features
- Manage sales data and interactions in Outlook
On the day
The exam itself
Everything Microsoft publishes about sitting it, and nothing we inferred.
Prerequisites
No mandatory prerequisites — this certification has no required predecessor exam or credential.
Exam codeMB-280
CertificationDynamics 365 Customer Experience Analyst Associate
Exam formatMultiple choice and multiple response
Duration100 minutes
Passing score700
DeliveryPearson VUE
LanguagesEnglish, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil)
PricingUS $165
Certification levelAssociate
After you pass
Where this credential goes next
The path Microsoft lays out, how the credential is kept, and where to book.
Step-by-step path to Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Credential earnedMicrosoft Certified: Dynamics 365 Customer Experience Analyst Associate Associate level certification Renewal and maintenance
Renew eligible Certifications annually at no cost by completing a short online assessment. Stay current with the latest technologies and maintain your certification.
Learn more about renewal requirements Lifecycle status
This certification is currently active and available. Microsoft maintains this certification to validate current skills and industry relevance.
Exam status: ActiveMaintained by Microsoft
Exam registration
Register for the exam through Pearson VUE, Microsoft’s authorized testing partner.
Schedule your examVisit the official Microsoft certification page for exam policies and requirements.
View the official pageYour coach
And when you are serious, your coach Pip takes over
Your coach in the app reads what you have answered with the book closed and tells you one thing to do tonight. It will not count an answer you gave with the page open, and it will tell you when you are not ready.
See how the coach worksBefore you book
Questions people ask
What happens if I fail the MB-280 exam?
You can retake the exam 24 hours after the first attempt. For subsequent retakes, the waiting period varies.
Is there a hands-on component in the MB-280 exam?
Yes, the exam may include interactive components to complete as part of the assessment.
What job roles does the Dynamics 365 Customer Experience Analyst Associate credential map to?
It aligns with roles such as business analyst and functional consultant responsible for configuring Dynamics 365 Sales.
Can I renew the certification by passing a different Microsoft exam?
No, renewal requires completing the specific online assessment provided by Microsoft.
Information freshness · Content last reviewed on 2026-03-18 Up to date
Practice free questions 452 questions, free, no account needed.
The curriculum
The whole exam, mapped and written
Every domain, every objective, and every concept Microsoft measures — each one written out.
4domains
14objectives
108concepts
98free pages
The domains, and what sits inside them
Every objective below is a page you can open and practise now, without an account.
The official Microsoft exam outline · checked 18 March 2026 · See the source
1Implement Dynamics 365 Sales165 questions
2Configure and customize Dataverse and model-driven apps136 questions
Perform tasks and manage settings in the Power Platform Environment Settings app7 concepts · 4 pagesOpen →Configure Dataverse table components9 concepts · 5 pagesOpen →Implement business logic5 concepts · 4 pagesOpen →Customize the user experience11 concepts · 9 pagesOpen →Manage security10 concepts · 8 pagesOpen →
3Demonstrate Dynamics 365 Customer Insights capabilities65 questions
4Extend and enhance Dynamics 365 Sales capabilities86 questions
Not a table of contents
Every line on this map already opens
In front of every objective the practice pages are already there, free and without an account. This is one objective, opened.
Configure core functionality of Dynamics 365 Sales9 pagesOpen →
Free in front of it
43 questions on this objective, five to a page. Every range above is a real page, open now, with no account.
Reading the map is not the same as knowing the ground
The curriculum tells you what is on the exam. Proving you know it is a different job — and it is the one the closed-book run does.
Free questions
452 questions. No account, no card.
The whole bank is open. 5 questions to a page, every answer explained, and a discussion thread on each one.
452questions
98pages
14objectives
Freealways
Browse by domain
Every objective, and every page range, is a link — so you can pick up exactly where you left off.
1Implement Dynamics 365 Sales165 questions
2Configure and customize Dataverse and model-driven apps136 questions
3Demonstrate Dynamics 365 Customer Insights capabilities65 questions
4Extend and enhance Dynamics 365 Sales capabilities86 questions
What a practice page gives you
1Five to a page
Short enough to finish, long enough to matter.
2Every answer explained
Not only which one is right — why the others are wrong.
3A discussion on each
Ask, answer, and vote. Every question has its own thread.
A question, and the idea behind it
Every question comes from a concept
These are not trivia. Each one is written against a concept in the book, so when you get one wrong there is somewhere to go and find out why.
The visual book
See it once. Carry it into the exam.
The pages shown here come from our AI-900 book — an example of how each concept is written in plain language and, where the idea needs one, drawn as a full page you can take in at a glance.
108concepts
452free questions
Why a picture, and not another paragraph
Three reasons, and each one is a real finding rather than a slogan.
You can see it againThe whole idea at onceWhere it starts, what happens in the middle, what comes out, and the mistake to avoid.
Multimedia principle · MayerThe look-alikes sit togetherThe pairs the exam tests are drawn side by side, so the difference is seen, not told.
Dual coding · PaivioWhat one page is made of
You are never asked to read a poster here — only to see how one is built. After that, every other page is legible at a glance.
1A numbered strip on top
The idea as a sequence, followed with a finger before a word is read.
2Panels for the parts
What it is, how the machine learns it, when it is the right tool.
3The trap, framed
The distinction the exam tests, given its own box instead of buried in prose.
4One line at the bottom
The sentence to carry into the exam room.
Open book, on purpose
Answer it with the picture beside you
This is the part that teaches. The illustration and the written explanation stay where they are while you work, so a scenario stops being a memory test and becomes something you can simply look at.
It teaches · it does not count
A smartphone uses AI to unlock when the owner looks at the camera. Which AI capability is being used?
AImage classification
BFacial recognition
COptical character recognition
DObject detection
Look at the five steps. Detect finds a face, align straightens it, encode turns it into numbers, search compares it with a stored face, and decide answers one question: is this the same person? Classification would only say “a face”. Detection would only draw a box. Neither decides whose.
Then the page shuts, and it starts counting
The same questions come back with the book closed — that run is the one that counts. After it, your coach picks one thing for tonight, sized to the time you have, and brings pages back before you lose them.
Testing effect · Roediger & Karpicke 2006 · spacing effect · Cepeda et al. 2006
Official resources
Straight from Microsoft
Where the exam is defined, scheduled and scored.
1official link
108concepts mapped
The source
Microsoft’s own pages
We link to them rather than repeat them, so nothing here goes stale behind them.
Checked against the source
Every objective on the official Microsoft outline already has questions here
We build from the official skills outline, not from a summary of it — 14 objectives, 108 concepts written under them, and free questions against every one. When Microsoft changes the outline, this page changes with it.
14objectives on the outline→108concepts written→452free questions
An official page tells you what will be asked. It cannot tell you what you will get right.
That is the only question worth answering the night before, and no link answers it. You answer it by taking the questions with the book closed, and seeing what comes back.