A company operates in multiple countries and needs to send SMS marketing. They have a compliance profile for each country. However, some customers have consented to SMS in one country but not another. They want to ensure that customers only receive SMS if they have consented in their current country. What should you do?

Disable consent management and use a manual opt-out list.

Use a single segment of all customers and rely on the compliance profile to suppress non-consented customers.

Use a single journey with a condition tile that checks the customer's country and consent.

Create separate segments for each country, each filtered on the appropriate consent, and use them in separate journeys.

A company wants to send a promotional email to a segment of customers. They have a template that includes a banner image and a call-to-action button. They want to personalize the email with the customer's last name and a unique promo code. Where should they store the promo code?

In the email template as static text.

In the segment as a field, and use a dynamic text field in the email.

In the journey as a variable, and use that variable in the email.

In a custom field on the contact record, and use a dynamic text field in the email.

A company uses Dynamics 365 Customer Insights - Data to create unified customer profiles. They want to create a journey in Customer Insights - Journeys that targets customers from a specific segment in Customer Insights - Data. What is the correct way to use that segment in the journey?

Recreate the segment manually in Customer Insights - Journeys using the same conditions.

Export the segment to a CSV file and import it into Customer Insights - Journeys as a static segment.

In the journey, select the segment from Customer Insights - Data as the audience source.

Use the segment in Customer Insights - Data only for analytics, not for journeys.

Microsoft Certified:Dynamics 365 Customer Experience Analyst Associate

Domain 3Objective 1

Configure Core Functionality of Dynamics 365 Customer Insights - Journeys MB-280 Practice Questions (Page 2)

Part of the Demonstrate Dynamics 365 Customer Insights capabilities domain, which accounts for 10–15% of the MB-280 exam. Microsoft does not publish an official question count, but from its 100-minute exam (~40–65 total, ~4–10 in this domain), expect 2–5 from this objective — we provide 23 practice questions to prepare you well beyond it. (estimate)

23questions here

5free pages

8concepts

10–15%of the exam

Questions 6–10

6foundation · easy
Which component in Dynamics 365 Customer Insights - Journeys provides a web page where contacts can manage their consent preferences?
Select an answer first
7expert · hard
A company operates in multiple countries and needs to send SMS marketing. They have a compliance profile for each country. However, some customers have consented to SMS in one country but not another. They want to ensure that customers only receive SMS if they have consented in their current country. What should you do?
Select an answer first
8application · medium
A company wants to send a promotional email to a segment of customers. They have a template that includes a banner image and a call-to-action button. They want to personalize the email with the customer's last name and a unique promo code. Where should they store the promo code?
Select an answer first
9foundation · easy
In Dynamics 365 Customer Insights - Journeys, which component provides the starting point for creating a marketing email by offering pre-designed layouts and content blocks?
Select an answer first
10application · medium
A company uses Dynamics 365 Customer Insights - Data to create unified customer profiles. They want to create a journey in Customer Insights - Journeys that targets customers from a specific segment in Customer Insights - Data. What is the correct way to use that segment in the journey?
Select an answer first

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Configure Core Functionality of Dynamics 365 Customer Insights - Journeys MB-280 Practice Questions (Page 2)

Questions 6–10

Which component in Dynamics 365 Customer Insights - Journeys provides a web page where contacts can manage their consent preferences?

A company wants to send a promotional email to a segment of customers. They have a template that includes a banner image and a call-to-action button. They want to personalize the email with the customer's last name and a unique promo code. Where should they store the promo code?

In Dynamics 365 Customer Insights - Journeys, which component provides the starting point for creating a marketing email by offering pre-designed layouts and content blocks?

A company uses Dynamics 365 Customer Insights - Data to create unified customer profiles. They want to create a journey in Customer Insights - Journeys that targets customers from a specific segment in Customer Insights - Data. What is the correct way to use that segment in the journey?

Keep studying — Demonstrate Dynamics 365 Customer Insights capabilities