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Microsoft Certified:Dynamics 365 Customer Experience Analyst Associate

MB-280Dynamics 365 Customer Experience Analyst

The Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification validates your ability to configure and customize Dynamics 365 Sales to enhance business solutions. It is designed for professionals responsible for automating and accelerating sales processes. Earning it demonstrates proficiency in using Dynamics 365 to support sales operations.

Practice Free Questions

452 practice questions · Updated 2026-03-18

4Domains
14Objectives
108Concepts
452Questions

MB-280 Curriculum

Every domain, objective, and concept the MB-280 exam measures.

Configure core functionality of Dynamics 365 Sales

11 concepts · 43 questions
  1. Predictive Scoring Configuration
  2. Lead Qualification Setup
  3. Opportunity Pipeline View
  4. Sales Pipeline Chart Interpretation
  5. Sales Mobile App Deployment
  6. Copilot in Sales Configuration
  7. Sales Order Processing
  8. Lead and Opportunity Status Reasons
  9. Opportunity Close Configuration
  10. Automatic Lead Creation Rules
  11. Sales Territories Management

Set up the product catalog

9 concepts · 31 questions
  1. Product Catalog Configuration
  2. Product Catalog Components
  3. Product Lifecycle Management
  4. Enhanced Product Experience Customization
  5. Product Bundles Creation
  6. Product Families Creation
  7. Price Lists Creation
  8. Discount Lists Creation
  9. Product Pricing Setup

Configure goals and forecasting

5 concepts · 22 questions
  1. Goal Creation
  2. Goal Editing
  3. Rollup Query Configuration
  4. Forecast Management
  5. Forecast Template Utilization

Configure and use Sales Insights

6 concepts · 28 questions
  1. AssistantConfiguration
  2. AssistantUsage
  3. StandardVsPremiumFeatures
  4. RelationshipAnalyticsConfiguration
  5. ImproveRelationshipHealth
  6. ConversationIntelligenceSettings

Configure sales engagement

9 concepts · 41 questions
  1. Sales Accelerator Configuration
  2. Workspace Customization
  3. Sales Pipeline Management
  4. Record Type Configuration
  5. Sequence Creation and Management
  6. Assignment Rule Management
  7. Lead and Opportunity Segmentation
  8. Work Assignment Configuration
  9. Sequence Connection to Records

Perform tasks and manage settings in the Power Platform Environment Settings app

7 concepts · 16 questions
  1. Email Template Creation
  2. Email Template Management
  3. Word Template Creation
  4. Word Template Management
  5. Excel Template Creation
  6. Excel Template Management
  7. Duplicate Detection Configuration

Configure Dataverse table components

9 concepts · 23 questions
  1. Table Creation
  2. Table Modification
  3. Field Creation
  4. Field Modification
  5. Relationship Configuration
  6. Relationship Behavior
  7. Data Auditing Setup
  8. Connection Configuration
  9. Connection Roles Setup

Implement business logic

5 concepts · 18 questions
  1. Business Rules Configuration
  2. Formula Columns
  3. Rollup Columns
  4. Business Process Flows
  5. Dataverse Connector in Cloud Flows

Customize the user experience

11 concepts · 41 questions
  1. FormTypes
  2. ViewTypes
  3. ConfigureTimelineControl
  4. EmbedPowerBIDashboard
  5. EmbedPowerBIReports
  6. EmbedPowerBITiles
  7. CreateModelDrivenApps
  8. ConfigureModelDrivenApps
  9. PowerAppsTypes
  10. CreateVisualizations
  11. ConfigureVisualizations

Manage security

10 concepts · 38 questions
  1. Hierarchy Security Implementation
  2. Security Role Management
  3. Owner Team Creation and Management
  4. Access Team Creation and Management
  5. Model-Driven App Sharing
  6. Access Checker Evaluation
  7. Microsoft Entra ID Group Management
  8. User Access Issue Diagnosis
  9. Column Security Profile Creation
  10. Column-Level Security Management

Configure core functionality of Dynamics 365 Customer Insights - Journeys

8 concepts · 23 questions
  1. Marketing Email Templates
  2. Journey Creation
  3. Marketing Forms
  4. Text Message Management
  5. Marketing Segments
  6. Unified Profiles and Segments
  7. Consent Management Configuration
  8. Segment Differentiation

Create and manage events

6 concepts · 42 questions
  1. EventCreation
  2. EventRegistrationFormCreation
  3. EventRegistrationFormManagement
  4. RegistrationManagement
  5. WaitlistManagement
  6. AttendeeManagement

Implement collaboration features

6 concepts · 43 questions
  1. Document Management Configuration
  2. SharePoint Integration
  3. Teams Calling Setup
  4. Teams Dialer Configuration
  5. Teams Collaboration Features
  6. Channel and Chat Integration

Manage sales data and interactions in Outlook

6 concepts · 43 questions
  1. Track Records in Outlook
  2. Create Records in Outlook
  3. Add Sales Literature in Outlook
  4. Add Knowledge Articles in Outlook
  5. Apply Email Templates in Outlook
  6. Customize Dynamics 365 App for Outlook
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Practice Free Questions

Percentages reflect share of the current practice bank, not official exam weightings — no structured per-skill weight is published for MB-280, so none is invented.