You can see it againUnder pressure people bring back shapes and positions long after the wording has gone.
Picture superiority · Shepard 1967, Standing 1973
SALESFORCESalesforce Certified Marketing Cloud Account Engagement Consultant
The Salesforce Certified Marketing Cloud Account Engagement Consultant certification validates your expertise in implementing and optimizing Account Engagement (formerly Pardot) to align marketing and sales teams. Designed for consultants who configure automation, lead scoring, and engagement programs, this credential proves you can drive meaningful interactions and revenue growth. Earning it demonstrates your ability to deliver scalable, data-driven marketing solutions on the Salesforce platform.
Exam formatMultiple choice and multiple response
DeliveryWebassessor
Free questions553
Content last reviewed 30 July 2026 · Up to date
The certification
What Salesforce Certified Marketing Cloud Account Engagement Consultant proves, and what it asks of you
What this certification covers, who it is written for, and what the exam itself looks like on the day.
9domains
27objectives
137concepts
US $200exam fee
What it is
What this certification is
What it validates, who it is written for, and the experience it assumes.
About this certification
The Salesforce Certified Marketing Cloud Account Engagement Consultant certification is for professionals who specialize in implementing and optimizing Account Engagement (formerly Pardot) to align marketing and sales teams. This credential validates your ability to configure and manage Account Engagement features, including lead scoring, automation rules, engagement programs, and CRM integration, to drive meaningful interactions and revenue growth.
Earning this certification demonstrates your expertise in delivering scalable, data-driven marketing solutions that enhance lead generation and nurturing. You will be equipped to design and implement strategies that improve marketing ROI and foster collaboration between marketing and sales, making you a valuable asset to any organization using Salesforce Marketing Cloud Account Engagement.
Who it’s for
This certification is for consultants and marketing professionals who have hands-on experience implementing and managing Salesforce Marketing Cloud Account Engagement. It is ideal for those who work closely with marketing and sales teams to design and execute effective engagement strategies. You should be comfortable with configuring Account Engagement features, integrating with Salesforce CRM, and using data to optimize marketing campaigns. This credential is suited for individuals who are ready to demonstrate their expertise in driving business outcomes through Account Engagement.
Recommended experience
Salesforce recommends that candidates have at least 1-2 years of experience implementing and managing Marketing Cloud Account Engagement, with a strong understanding of marketing automation and CRM integration. Experience configuring Account Engagement features such as lead scoring, automation rules, and engagement programs; Understanding of Salesforce CRM integration and data management; Knowledge of marketing best practices and lead nurturing strategies; Ability to analyze and report on marketing performance metrics
The syllabus
What you’ll learn
Every domain and objective Salesforce measures, with the weight they carry on the exam.
The official Salesforce exam outline · checked 30 July 2026 · See the source
DISCOVERY
- Given a scenario that includes an assessment of a customer's current software solutions and tools, analyze and prioritize first steps in Pardot.
- Given a scenario that includes an assessment of a customer's current Salesforce setup and existing automation processes, analyze and prioritize first steps in Pardot.
- Given a scenario that includes an assessment of a customer's data (marketing assets, leads & contacts, etc.), analyze and prioritize first steps in Pardot.
- Provided customer goals, map these goals to features in Pardot.
- Design a strategy to meet customer business needs based on an analysis of key performance indicators.
ACCOUNT CONFIGURATION
- Articulate the implications and importance of technical setup.
- Develop and recommend a data and asset migration strategy.
- Understand and explain how to create a custom user role.
- Understand and explain how to create custom objects.
- Given a scenario, recommend the sequence in which to configure Pardot and Salesforce.
- Given a usage governance plan, develop and recommend an organizational strategy that addresses naming conventions, user roles, and folder structures.
- Describe the benefits of connected apps (Google Adwords, GoToWebinar, Webex).
LEAD GENERATION
- Given a customer scenario, develop and recommend a lead generation strategy.
- Identify the steps to create a form handler.
AUTOMATING BUSINESS PROCESSES
- Given a scenario, recommend the best automation tool(s): automation rule, segmentation rule, dynamic list, completion action.
- Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, trigger points, notifications, etc.).
EMAIL MARKETING
- Given a scenario, develop and implement an email marketing strategy.
- Given a scenario, develop and implement a lead nurturing strategy.
LEAD QUALIFICATION
- Develop and implement a Lead Qualification strategy (including use of multiple scoring categories, profile creation, and grading automation).
- Given a lead qualification standard, classify qualified and unqualified leads/prospects.
- Given a scenario, recommend a model to route qualified and unqualified leads across the business.
PERSONALIZING THE PROSPECT EXPERIENCE
- Create advanced dynamic content in Pardot. Given a lead qualification standard, classify qualified and unqualified leads/prospects.
- Given a scenario, recommend ways to personalize the prospect experience (including use of dynamic content and application of content marketing best practices).
REPORTING
- Given a scenario, including data generated in Pardot Reports and customer goals, recommend system changes for optimization.
- Compare and contrast Form versus Landing Page Reporting attribution.
SALESFORCE ENGAGE
- Configure Salesforce Engage for sales use.
- Describe the benefits of Salesforce Engage.
On the day
The exam itself
Everything Salesforce publishes about sitting it, and nothing we inferred.
Prerequisites
No mandatory prerequisites — this certification has no required predecessor exam or credential.
CertificationSalesforce Certified Marketing Cloud Account Engagement Consultant
Exam formatMultiple choice and multiple response
DeliveryWebassessor
LanguagesEnglish
PricingUS $200
After you pass
Where this credential goes next
The path Salesforce lays out, how the credential is kept, and where to book.
Step-by-step path to Salesforce Certified Marketing Cloud Account Engagement Consultant
Credential earnedSalesforce Certified Marketing Cloud Account Engagement Consultant Certification Renewal and maintenance
Salesforce certifications require free annual maintenance to stay current. Complete maintenance modules on Trailhead to keep your certification active. Stay current with the latest technologies and maintain your certification.
Learn more about renewal requirements Lifecycle status
This certification is currently active and available. Salesforce maintains this certification to validate current skills and industry relevance.
Exam status: ActiveMaintained by Salesforce
Exam registration
Register for the exam through Webassessor, Salesforce’s authorized testing partner.
Schedule your examVisit the official Salesforce certification page for exam policies and requirements.
View the official pageYour coach
And when you are serious, your coach Pip takes over
Your coach in the app reads what you have answered with the book closed and tells you one thing to do tonight. It will not count an answer you gave with the page open, and it will tell you when you are not ready.
See how the coach worksBefore you book
Questions people ask
How does this certification relate to the retired Marketing Cloud Account Engagement Specialist certification?
The Consultant certification is a higher-level credential that builds on the Specialist level, focusing on implementation and optimization rather than just foundational knowledge. The Specialist certification has been retired, and the Consultant certification now serves as the primary credential for Account Engagement professionals.
Is there a hands-on lab component in the exam?
Salesforce exams for this certification are multiple-choice and multiple-response; there is no hands-on lab component. However, the exam includes scenario-based questions that test practical application of Account Engagement features.
What is the retake policy if I fail the exam?
You must wait at least 14 days after a failed attempt before retaking the exam. There is no limit on the number of attempts, but each attempt requires a new exam fee.
Can I recertify by passing a different Salesforce exam?
No, this certification requires completing the specific maintenance modules each year. Passing a different exam does not renew this credential.
What job roles does this certification map to?
This certification is designed for Marketing Cloud Account Engagement Consultants, Marketing Automation Specialists, and CRM Marketing Consultants who implement and optimize Account Engagement for their organizations.
Are there any regional restrictions for taking the exam?
The exam is available globally through Webassessor, both online and at test centers. Some regions may have limited test center availability, but online proctoring is widely accessible.
Information freshness · Content last reviewed on 2026-07-30 Up to date
Practice free questions 553 questions, free, no account needed.
The curriculum
The whole exam, mapped and written
Every domain, every objective, and every concept Salesforce measures — each one written out.
9domains
27objectives
137concepts
120free pages
The domains, and what sits inside them
Every objective below is a page you can open and practise now, without an account.
The official Salesforce exam outline · checked 30 July 2026 · See the source
1DISCOVERY90 questions
Given a scenario that includes an assessment of a customer's current software solutions and tools, analyze and prioritize first steps in Pardot.4 concepts · 4 pagesOpen →Given a scenario that includes an assessment of a customer's current Salesforce setup and existing automation processes, analyze and prioritize first steps in Pardot.5 concepts · 4 pagesOpen →Given a scenario that includes an assessment of a customer's data (marketing assets, leads & contacts, etc.), analyze and prioritize first steps in Pardot.3 concepts · 3 pagesOpen →Provided customer goals, map these goals to features in Pardot.4 concepts · 4 pagesOpen →Design a strategy to meet customer business needs based on an analysis of key performance indicators.2 concepts · 5 pagesOpen →
2ACCOUNT CONFIGURATION135 questions
Articulate the implications and importance of technical setup.2 concepts · 3 pagesOpen →Develop and recommend a data and asset migration strategy.8 concepts · 7 pagesOpen →Understand and explain how to create a custom user role.4 concepts · 3 pagesOpen →Understand and explain how to create custom objects.7 concepts · 5 pagesOpen →Given a scenario, recommend the sequence in which to configure Pardot and Salesforce.6 concepts · 4 pagesOpen →Given a usage governance plan, develop and recommend an organizational strategy that addresses naming conventions, user roles, and folder structures.4 concepts · 2 pagesOpen →Describe the benefits of connected apps (Google Adwords, GoToWebinar, Webex).6 concepts · 4 pagesOpen →
3LEAD GENERATION60 questions
4AUTOMATING BUSINESS PROCESSES51 questions
Given a scenario, recommend the best automation tool(s): automation rule, segmentation rule, dynamic list, completion action.7 concepts · 5 pagesOpen →Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, trigger points, notifications, etc.).8 concepts · 6 pagesOpen →
5EMAIL MARKETING54 questions
6LEAD QUALIFICATION52 questions
Develop and implement a Lead Qualification strategy (including use of multiple scoring categories, profile creation, and grading automation).4 concepts · 5 pagesOpen →Given a lead qualification standard, classify qualified and unqualified leads/prospects.3 concepts · 4 pagesOpen →Given a scenario, recommend a model to route qualified and unqualified leads across the business.4 concepts · 3 pagesOpen →
7PERSONALIZING THE PROSPECT EXPERIENCE30 questions
Create advanced dynamic content in Pardot. Given a lead qualification standard, classify qualified and unqualified leads/prospects.4 concepts · 4 pagesOpen →Given a scenario, recommend ways to personalize the prospect experience (including use of dynamic content and application of content marketing best practices).3 concepts · 2 pagesOpen →
8REPORTING28 questions
Not a table of contents
Every line on this map already opens
In front of every objective the practice pages are already there, free and without an account. This is one objective, opened.
Given a scenario that includes an assessment of a customer's current software solutions and tools, analyze and prioritize first steps in Pardot.4 pagesOpen →
Free in front of it
19 questions on this objective, five to a page. Every range above is a real page, open now, with no account.
Reading the map is not the same as knowing the ground
The curriculum tells you what is on the exam. Proving you know it is a different job — and it is the one the closed-book run does.
Free questions
553 questions. No account, no card.
The whole bank is open. 5 questions to a page, every answer explained, and a discussion thread on each one.
553questions
120pages
27objectives
Freealways
Start anywhereGiven a scenario that includes an assessment of a customer's current software solutions and tools, analyze and prioritize first steps in Pardot. 19 questions · 4 pages
Browse by domain
Every objective, and every page range, is a link — so you can pick up exactly where you left off.
1DISCOVERY90 questions
2ACCOUNT CONFIGURATION135 questions
3LEAD GENERATION60 questions
4AUTOMATING BUSINESS PROCESSES51 questions
5EMAIL MARKETING54 questions
6LEAD QUALIFICATION52 questions
7PERSONALIZING THE PROSPECT EXPERIENCE30 questions
8REPORTING28 questions
What a practice page gives you
1Five to a page
Short enough to finish, long enough to matter.
2Every answer explained
Not only which one is right — why the others are wrong.
3A discussion on each
Ask, answer, and vote. Every question has its own thread.
A question, and the idea behind it
Every question comes from a concept
These are not trivia. Each one is written against a concept in the book, so when you get one wrong there is somewhere to go and find out why.
The visual book
See it once. Carry it into the exam.
The pages shown here come from our AI-900 book — an example of how each concept is written in plain language and, where the idea needs one, drawn as a full page you can take in at a glance.
137concepts
553free questions
Why a picture, and not another paragraph
Three reasons, and each one is a real finding rather than a slogan.
You can see it againThe whole idea at onceWhere it starts, what happens in the middle, what comes out, and the mistake to avoid.
Multimedia principle · MayerThe look-alikes sit togetherThe pairs the exam tests are drawn side by side, so the difference is seen, not told.
Dual coding · PaivioWhat one page is made of
You are never asked to read a poster here — only to see how one is built. After that, every other page is legible at a glance.
1A numbered strip on top
The idea as a sequence, followed with a finger before a word is read.
2Panels for the parts
What it is, how the machine learns it, when it is the right tool.
3The trap, framed
The distinction the exam tests, given its own box instead of buried in prose.
4One line at the bottom
The sentence to carry into the exam room.
Open book, on purpose
Answer it with the picture beside you
This is the part that teaches. The illustration and the written explanation stay where they are while you work, so a scenario stops being a memory test and becomes something you can simply look at.
It teaches · it does not count
A smartphone uses AI to unlock when the owner looks at the camera. Which AI capability is being used?
AImage classification
BFacial recognition
COptical character recognition
DObject detection
Look at the five steps. Detect finds a face, align straightens it, encode turns it into numbers, search compares it with a stored face, and decide answers one question: is this the same person? Classification would only say “a face”. Detection would only draw a box. Neither decides whose.
Then the page shuts, and it starts counting
The same questions come back with the book closed — that run is the one that counts. After it, your coach picks one thing for tonight, sized to the time you have, and brings pages back before you lose them.
Testing effect · Roediger & Karpicke 2006 · spacing effect · Cepeda et al. 2006
Official resources
Straight from Salesforce
Where the exam is defined, scheduled and scored.
2official links
137concepts mapped
The source
Salesforce’s own pages
We link to them rather than repeat them, so nothing here goes stale behind them.
Checked against the source
Every objective on the official Salesforce outline already has questions here
We build from the official skills outline, not from a summary of it — 27 objectives, 137 concepts written under them, and free questions against every one. When Salesforce changes the outline, this page changes with it.
27objectives on the outline→137concepts written→553free questions
An official page tells you what will be asked. It cannot tell you what you will get right.
That is the only question worth answering the night before, and no link answers it. You answer it by taking the questions with the book closed, and seeing what comes back.