A customer has Salesforce with a complex role hierarchy and many custom fields. They want to implement Pardot but are concerned about data visibility. What should be the first step in the Pardot implementation?

Import all Salesforce data into Pardot before configuring the connector.

Create a new Salesforce user for Pardot with full access to all records.

Disable the role hierarchy in Salesforce to simplify Pardot access.

Configure Pardot's Salesforce connector to sync only the necessary standard and custom fields.

A customer's business goal is to increase webinar registrations. They currently use Salesforce campaigns to track webinar leads. They are implementing Pardot. What should be the first step in Pardot to support this goal?

Create a Pardot automation rule to assign a task to sales for every registration.

Build a Pardot email template for webinar reminders.

Import past webinar attendees into Pardot for future campaigns.

Set up Pardot tracking code on the webinar registration page.

A customer's primary business goal is to increase the number of marketing-qualified leads (MQLs) passed to sales. Which initial Pardot step would most directly support this goal?

Setting up lead scoring to identify engaged prospects

Configuring a custom email signature for all sales reps

Setting up a data backup schedule for Pardot

Creating a new Salesforce dashboard for executive reporting

After connecting Pardot to Salesforce, what is the next logical step in the initial implementation sequence?

Creating a new Salesforce role hierarchy

Syncing existing Salesforce leads and contacts into Pardot

Deleting duplicate leads from Salesforce

Configuring Pardot's email sending domain

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 1Objective 2

Given a Scenario That Includes an Assessment of a Customer's Current Salesforce Setup and Existing Automation Processes, Analyze and Prioritize First Steps in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 3)

Part of the DISCOVERY domain, which accounts for 14% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

18questions here

4free pages

5concepts

14%of the exam

Questions 11–15

11application · medium
A customer has Salesforce with a complex role hierarchy and many custom fields. They want to implement Pardot but are concerned about data visibility. What should be the first step in the Pardot implementation?
Select an answer first
12application · medium
A customer's business goal is to increase webinar registrations. They currently use Salesforce campaigns to track webinar leads. They are implementing Pardot. What should be the first step in Pardot to support this goal?
Select an answer first
13foundation · easy
A customer's primary business goal is to increase the number of marketing-qualified leads (MQLs) passed to sales. Which initial Pardot step would most directly support this goal?
Select an answer first
14foundation · easy
After connecting Pardot to Salesforce, what is the next logical step in the initial implementation sequence?
Select an answer first
15foundation · easy
During discovery, a consultant reviews the customer's existing automation processes. Which process is most directly related to how leads are distributed to sales representatives?
Select an answer first

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