A customer wants to increase the number of qualified leads passed to sales. The consultant recommends implementing Pardot Scoring. Which justification best explains how scoring supports this goal?

Scoring automatically sends follow-up emails to all leads.

Scoring automatically assigns points to prospects based on their engagement, helping sales focus on the most interested leads.

Scoring increases the number of leads generated from webinars.

Scoring reduces the cost of email campaigns.

A company wants to track which marketing campaigns are generating the most revenue. They currently use Pardot for email and forms, but they are not tracking campaign influence on opportunities. What should you recommend?

Create custom reports in Pardot

Use Engagement Studio for all campaigns

Enable Campaign Influence in Salesforce

Use Automation Rules to tag prospects

SalesforceCertified Marketing Cloud Account Engagement Consultant

Domain 1Objective 4

Provided Customer Goals, Map These Goals to Features in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Part of the DISCOVERY domain, which accounts for 14% of the MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT exam.

17questions here

4free pages

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14%of the exam

Questions 1–5

1application · medium
A manufacturing company wants to identify which of their website visitors are most likely to become high-value customers. They have a long sales cycle and want to focus their sales team's efforts on the most promising leads. Which Pardot feature should you recommend?
Select an answer first
2expert · hard
A company has a goal to increase the number of qualified leads for their sales team. They have a small marketing team and a tight budget. They are considering three features: lead scoring, Engagement Studio, and dynamic lists. Which feature should they implement first?
Select an answer first
3application · medium
A company wants to personalize the content on their website based on a visitor's industry and past interactions. They use Pardot for marketing automation. Which feature should they use to achieve this?
Select an answer first
4foundation · easy
A customer wants to increase the number of qualified leads passed to sales. The consultant recommends implementing Pardot Scoring. Which justification best explains how scoring supports this goal?
Select an answer first
5application · medium
A company wants to track which marketing campaigns are generating the most revenue. They currently use Pardot for email and forms, but they are not tracking campaign influence on opportunities. What should you recommend?
Select an answer first

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Provided Customer Goals, Map These Goals to Features in Pardot. MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Practice Questions (Page 1)

Questions 1–5

A manufacturing company wants to identify which of their website visitors are most likely to become high-value customers. They have a long sales cycle and want to focus their sales team's efforts on the most promising leads. Which Pardot feature should you recommend?

A company has a goal to increase the number of qualified leads for their sales team. They have a small marketing team and a tight budget. They are considering three features: lead scoring, Engagement Studio, and dynamic lists. Which feature should they implement first?

A company wants to personalize the content on their website based on a visitor's industry and past interactions. They use Pardot for marketing automation. Which feature should they use to achieve this?

A customer wants to increase the number of qualified leads passed to sales. The consultant recommends implementing Pardot Scoring. Which justification best explains how scoring supports this goal?

A company wants to track which marketing campaigns are generating the most revenue. They currently use Pardot for email and forms, but they are not tracking campaign influence on opportunities. What should you recommend?

Keep studying — DISCOVERY